The Ultimate Guide To Belgravia In Bloom 2024
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The Ultimate Guide To Belgravia In Bloom 2024

Everything you need to know about the May festival

We love admiring flowers as much as the next person, so it’s always a joy when beautiful blooms arrive in the city. Coinciding with the annual RHS Chelsea Flower Show, Belgravia in Bloom will return in May 2024, bringing beautiful blossoms to the Big Smoke. Here’s everything to expect this year.

Belgravia In Bloom 2024: The Guide

Florist Claudia Costil from Moyses Stevens puts the finishing touches to a floral installation of a 50 pence piece featuring the Queen’s Head on Elizabeth Street in London

Florist Claudia Costil from Moyses Stevens puts the finishing touches to her floral installation for Belgravia in Bloom’s 2022 festival, with the theme ‘Beautifully British’. (Matt Crossick/PA Wire)

When Is Belgravia In Bloom 2024?

This year, Belgravia in Bloom will take place from 20–27 May, in the height of spring and in tandem with the RHS Chelsea Flower Show (running 21–25 May 2024).

What Is The Theme?

Belgravia in Bloom’s 2024 theme is ‘Floral Fun & Games’, a nod to the exciting summer of sport ahead with the Olympics on the horizon, inviting visitors to step into a floral playground and embrace their inner child. It’s the ninth annual festival, and the neighbourhood’s iconic florists will display their signature show-stopping facades, with playful sporty touches, from eagerly waiting at the starting line to rolling the dice. Expect the likes of Neill Strain, Moyses Stevens and Judith Blacklock to create vibrant and striking displays to brighten up the borough. Elsewhere, shops and restaurants will offer special events, menus and expriences to celebrate all thinks floral.

New for 2024, Belgravia in Bloom will collaborate with the Royal Horticultural Society (RHS) on the judging process, and for guidance on creating sustainable displays.

Belgravia in Bloom 2022

Florist Victoria Clemson from Neill Strain puts the finishing touches to her floral installation, ‘Beefeater Teddy Bear’, for Belgravia in Bloom 2022. (Matt Crossick/PA Wire)

Stay up to date at belgravialdn.com

All images courtesy of Belgravia London.