The Best Christmas Window Displays in London 2021

Waltz around London in search of these wintry window displays

Other than the infamous coca-cola advertisement, nothing says ‘the holidays are coming’ like London’s iconic winter window displays. From Harrods to Harvey Nichols, here are the best festive façades to keep an eye out for this Christmas

Where to See Christmas Lights in London

The Best Christmas Window Displays in London 2021

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Harrods Red Tiffany&Co Windows


Harrods continues to combine luxury with tradition as it invites some of the most illustrious brands – from Miu Miu to Tiffany&Co – to create their own window displays in customary festive colours of red, green and silver.

Father Christmas in front of Selfridges' window display


Selfridges promises to make dreams come true with the unveiling of its new Christmas window display – by none other than Father Christmas himself. Blending creative references, both real and imagined, it seeks to create a surreal and enchanted dream world and signal Christmas as a time of possibility.

Harvey Nichols multicoloured stained glass window display

Harvey Nichols

Harvey Nichols declares ‘let there be light’ this Christmas as these vibrant and contrasting coloured windows are unveiled. Not only will they brighten up Knightsbridge and Sloane Street, but they are sure to put a smile on Christmas shoppers’ faces after yet another rollercoaster year.

Fortnum & Mason animals eating and drinking window display

Fortnum & Mason

The Fortnum & Mason 2021 window display celebrates the chaotic merriment of Christmas and positions banqueting at the heart of it. After all, its world-renowned hampers are a necessity for anyone trying to impress this Christmas.


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