FOLLOW US

Newsletter Sign Up Magazine Subscription
Sustainability
culture
Food & Drink
Travel
Style
Interiors
Property
SCHOOLS
#trending
FOLLOW US
With less than 60 days to Christmas Day, Santa has come to Selfridges to unveil the store’s Christmas windows which theme this year is Christmas of Dreams. Selfridges’ theme runs throughout its Christmas season which launches today across all its window displays and stores in London, Birmingham and Manchester. Christmas of Dreams is also the name of the store’s new digital Christmas campaign which stars actress and singer Jane Horrocks, sculptor and drag artist Juno Birch and Santa among a cast of colourful characters. The Christmas film which can be seen from today on Selfridges.com and across Selfridges social media platform sees Jane Horrocks play the host of an off-kilter festive variety show for the digital age where game show nostalgia meets a disco aesthetic on a surreal set full of sparkles and populated by dreamy characters. For images of the film please contact Bruno Barba at the Selfridges Press Office on [email protected].
  • HOME
  • CULTURE

The Best Christmas Window Displays in London 2021

Waltz around London in search of these wintry window displays

By Sophie Bucknall | 2 years ago

This post may contain affiliate links. Learn more

Other than the infamous coca-cola advertisement, nothing says ‘the holidays are coming’ like London’s iconic winter window displays. From Harrods to Harvey Nichols, here are the best festive façades to keep an eye out for this Christmas…

Where to See Christmas Lights in London

The Best Christmas Window Displays in London 2021

Photo 1 of
Harrods Red Tiffany&Co Windows

Harrods

Harrods continues to combine luxury with tradition as it invites some of the most illustrious brands – from Miu Miu to Tiffany&Co – to create their own window displays in customary festive colours of red, green and silver.

Father Christmas in front of Selfridges' window display

Selfridges

Selfridges promises to make dreams come true with the unveiling of its new Christmas window display – by none other than Father Christmas himself. Blending creative references, both real and imagined, it seeks to create a surreal and enchanted dream world and signal Christmas as a time of possibility.

Harvey Nichols multicoloured stained glass window display

Harvey Nichols

Harvey Nichols declares ‘let there be light’ this Christmas as these vibrant and contrasting coloured windows are unveiled. Not only will they brighten up Knightsbridge and Sloane Street, but they are sure to put a smile on Christmas shoppers’ faces after yet another rollercoaster year.

Fortnum & Mason animals eating and drinking window display

Fortnum & Mason

The Fortnum & Mason 2021 window display celebrates the chaotic merriment of Christmas and positions banqueting at the heart of it. After all, its world-renowned hampers are a necessity for anyone trying to impress this Christmas.

DISCOVER MORE

The Best Winter Pop-Ups Spreading Christmas Cheer / What’s On: Learn How to Decorate a Christmas Wreath