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How to Celebrate Negroni Week in London

Italy's iconic red bittersweet apéritif takes over worldwide from 4-9 June

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Enjoy your next Negroni the right way with our top pick of where to enjoy Italy’s most-loved apéritif in the capital, and how to get one on the house this Negroni Week. After all, there really is no Negroni without Campari… 


Kickstarting today, the week-long event will see Negroni lovers from far and wide as they join together to celebrate one of the world’s greatest cocktails. With an emphasis on Negroni’s most important component, liqueur brand Campari has partnered with some of London’s top bars to give Negroni-lovers a chance to enjoy their favourite cocktail on the house for one-day only.

How to Get a Free Negroni This Week

The first 50 customers to order a Negroni at any of the 10 participating London bars using the phrase ‘No Negroni Without Campari’, will receive a Negroni on the house. Raising money and awareness for good causes at the same time, Campari will donate the full price of each drink redeemed using the ‘No Negroni Without Campari’ offer to an official Negroni Week charity partner.

Disrepute's Victoria Pineapple Negroni

Disrepute’s Victoria Pineapple Negroni

Participating bars from each corner of the capital are on board to serve thirsty Londoners a taste of Negroni this week. Each bartender or mixologist will create new takes on the classic serve, from Shoreditch’s Calooh Callay to Soho’s Disrepute who will be serving up a Victoria Pineapple Negroni for visitors to taste. Islington’s Little Bat Bar will be jumping on board with the celebrations along with Bar Termini Centrale and Brixton’s Shrub & Shutter.  Demon, Wise & Partners will serve three different types of Negroni from their newest concoction, Wise 11# to Boulevardier which was discovered in 1930 and even Old Pal from 1922.

Demon, Wise & Partners Negronis

Demon, Wise & Wise Partners’ Negronis

Three Eight Four will be serving their classic version of the bittersweet aperitif, as will the independent Trattoria and Vermouth Bar in Soho, Mele e Pere. The industrial-chic Venetian bàcaro mini-chain, Polpo is worth a visit during the week and pizzeria Lardo is serving three of their favourite Negroni recipes, from their spin on a classic one, to a Fig Negroni and a Blood Orange – Why stop at one, when you could have all three?

The Best Cocktail Bars in London

Lardo classic Negroni, Fig Negroni and Blood Orange Negroni

Lardo’s Classic Negroni, Fig Negroni and Blood Orange Negroni

With bars and restaurants from across the world coming together over the classic Negroni cocktail for 7 days only, Negroni Week is set to be bigger and better than ever this year.

Don’t fancy going out? You can make your own at home with the Official Negroni Recipe below.


  • 25ml Campari
  • 25ml Gin
  • 25ml Sweet Red Vermouth


  • Pour all ingredients directly into an old-fashioned glass filled with ice
  • Stir gently
  • Garnish with half an orange slice

Cin Cin!

Negroni Week is from 4-10 June.

On the house Negroni’s are available on 4 June 2018 and are strictly limited to one per person. Served at the discretion of bar staff, however, they do reserve the right not to serve a customer. Only 50 Negroni drink samples are available at each of the participating bars Campari UK will donate the full price of each drink to the bar’s chosen charity to support the Negroni Week initiative.

For more information, visit


Want to Know What Else is on in London this Week? Check Out Our Culture Diary