By Harriet Compston

1 month ago

Ethical jewellery and lifestyle boutique

Leading e-commerce platform LA MAISON COUTURE’s mission is to inspire individuals to ‘buy better’. Championing emerging and established brands dedicated to social and environmental change, the award-winning online store showcases sustainable fine and fashion jewellery, responsible makers, and independent lifestyle brands. These brands are game-changers in their fields, showcasing the best in sustainable innovation and pioneering design. Many pieces featured are as much exquisite works of art as they are jewellery items. Some are timeless, collectable pieces and future heirlooms; others represent the stories of inspiring women using jewellery-making to change lives – but all are unique, beautifully designed and of exceptional quality.


  1. Brand partners are carefully selected based on LA MAISON COUTURE’s five-point sustainability criteria to offer the highest-quality jewellery with the greatest positive impact.
  2. 65% of the brands on the platform are female-owned, and this figure is only set to rise.
  3. The brand is passionate about preserving ancient craftsmanship and supporting artisanal collaboration.
  4. Every purchase from the LA MAISON COUTURE X Tomasz Donocik Busia Collection supports Earthbeat Foundation in its mission to create alternative income opportunities for small-scale mining communities in Uganda.
  5. Over two-thirds of the brands on LA MAISON COUTURE use recycled or upcycled pieces in their collections.

Accredited or assessed by

Positive Luxury: Positive Luxury's Butterfly Mark is awarded only to brands meeting higher and higher standards for people and nature. Each brand has to undergo a comprehensive assessment built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. Brands have to recertify every two years.