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SamCam launches Cefinn | Our Top Picks

Samantha Cameron's label Cefinn launches today – here are our top picks...

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As Samantha Cameron launches her first fashion label Cefinn – we take a look at the best pieces…

For wearable, practical and stylish clothes, Cefinn is our new brand go-to. Samantha Cameron has created a capsule collection of wearable pieces for real women who don’t have time to iron their shirts or taking their everyday items to the dry cleaners. Sounds ideal right? Just wait until you see the pieces – beautifully tailored and cut, well priced and chic. Here are our picks of Cefinn’s S/S’17 collection:

Zip Funnel Neck Midi Dress in Khaki, £290

Cefinn funnel dress

This dress is perfect for your summer working wardrobe. Buy now, wear all summer long.

Stretch Wool Blend Blazer and Tailored Turn Up Wool Blend Trousers – Coming Soon

Cefinn red suit

Suits are big business for S/S’17 and NYFW would indicate that blazers are going to replace the ubiquitous bomber jackets for A/W’17.

Zip Collar Crop Top, £150

Cefinn crop top

This crop top and skirt ensemble would make a great alternative outfit for weddings or summer events, but equally, the crop top would be great with high waisted denim at the weekends.

Pleated A-Line Skirt, £180

Cefinn skirt

This tailored A-Line skirt looks great with t-shirts, shirts, rollnecks and blouses making it a versatile investment piece for your wardrobe. Khaki also looks great with a tan and layered with neutrals when there’s a nip in the air.

December 2016

In 2016, fashion and politics have crossed over more and more. The US Presidential Election Campaign saw the likes of Anna Wintour wearing a T-shirt in support of Hillary Clinton; whereas Theresa May’s choice of footwear has been causing a stir again and again. And don’t get us started on Michelle Obama, who has been rolling out the sartorial punches in her Vogue cover shoot, and in that gold Versace number for her final state dinner at the White House. Margaret Thatcher may not have been a style icon, but she was an image maker, which is something the V&A has acknowledged, by displaying six of the politician’s outfits, including that iconic royal blue Aquascutum shoulder pad skirt suit. Politics and fashion seem to go hand in hand, especially if you are Samantha Cameron.

Samantha Cameron

Everyone’s favourite British political style maven, Samantha Cameron, has launched Cefinn, a womenswear capsule collection for S/S’17.

“I wanted to create an urban uniform for busy women who love fashion. I felt there was a gap in the market for a designer British brand at a contemporary price point offering a capsule wardrobe that takes you from day to evening.” – Samantha Cameron

Named after the initials of her children, Cefinn is a ready-to-wear women’s capsule collection designed with the busy, modern woman in mind. The collection is available via the brand’s website,, as well as NET-A-PORTER and Selfridges.

Here are five of the best crossover moments of fashion and politics….

1. Jackie Kennedy

In light of the new film biopic of Jackie Kennedy’s life, Jackie, played by Natalie Portman, we can’t help but look back at this woman’s impressive impact on style and fashion.

2. The Hillary Affect

We're #withher.

A photo posted by Vogue (@voguemagazine) on

Beyoncé & Jay Z & Hillary & You?

A photo posted by Hillary Clinton (@hillaryclinton) on

This year, Hillary Clinton’s campaign for American President was met with support from the fashion industry, a host of celebrities, and the current American President, Barack Obama. Style wise, we are familiar with Hillary’s signature look of trouser suits in block colours, and a touch of red lipstick. But the real style impact is that Clinton’s campaign effected Anna Wintour so much, that she wore a Hillary Clinton t-shirt in support of the #withher campaign.

3. Michelle Obama

So much is Michelle Obama’s reach, that she is on the cover of this month’s US Vogue. But this Versace number will always be remembered.

4.  Theresa May’s shoes

When the Prime Minister stepped out in these Russell & Bromley steel toe capped slippers, we paid attention. Since then, she has worn a rather impressive pair of Amanda Wakeley leather trousers. We can’t wait to see what other unexpected style choices she will make.

5. Samantha Cameron

Samantha Cameron’s style and work with the British Fashion Council have made her quite the icon. In the January issue of British Vogue, we will be able to see the first images of her new womenswear brand Cefinn.

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