Stella McCartney Joins Forces With Sex Education For Breast Cancer Awareness Campaign
‘Toilet, Teeth, Tits’ is the brand’s seventh annual campaign for Breast Cancer Awareness Month
Renowned for its inventive and uplifting campaigns (the brand’s recent ‘Our Time Has Come’ video comes to mind), Stella McCartney has partnered with Netflix’s hit series Sex Education to raise awareness of breast cancer.
Mimi Keene on The Success of Sex Education
‘Toilet, Teeth, Tits (TTT)’ will be the brand’s seventh annual campaign for Breast Cancer Awareness Month (which takes place every October), and features a playful, albeit educational, two-minute video which aims to encourage regular breast self-examinations during people’s morning routines, as well as debunk some of the myths surrounding breast cancer.
British fashion designer Stella McCartney features in the campaign sketch herself as incognisant sex education video host Ella Allets, alongside Sex Education stars Aimee Lou Wood, Chinenye Ezeudu, Sami Outalbali, Mimi Keene, Chaneil Kular and Simone Ashley. And the partnership couldn’t be more ideal, given the fashion brand’s philanthropic ethos and the hit Netflix show’s refreshing sex-positive approach.
Coinciding with the video, the brand has also released a series of exclusive TTT t-shirts as part of its Winter 2021 ready-to-wear collection, whilst the Stella McCartney Cares Foundation will be donating one Louise Listening post-mastectomy bra for every tee sold.
‘I’m really excited to join the Stella family to promote such a good cause,’ says Sex Education’s Chinenye Ezeudu, who plays top student Vivienne Odusanya. ‘In the words of Bimini Bon Boulash, “nipples are the eyes of the face” – so let’s keep our eyes open and our hands on our tits!’
With breast cancer being the UK’s most common form of the disease (over 55,000 women and 350 men are diagnosed with the disease annually), Breast Cancer Awareness Month – and Stella McCartney’s informative campaign – play a necessary part in reminding men and women of all ages to check their breasts regularly.
‘Breast cancer is a horrific disease that has brought so much pain to women and families around the world, including my own,’ says Stella, ‘and I am proud to partner with a global service like Netflix and the wonderful talent of Sex Education so that our Breast Cancer Awareness 2021 campaign can reach people everywhere.’
‘We need levity more than ever and I have always believed in bringing humour to fashion. Now, we are using it as a tool to remind people of all ages to check their breasts, especially younger women who may not be aware they need to or skipped mammograms during lockdown.’
Visit stellamccartney.com for more information, and help raise funds at stellamccartneyfoundation.com
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