E.J. Churchill: The Home Of Shooting
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E.J. Churchill: The Home Of Shooting

E.J Churchill is a Great British Brand 2024

E.J. Churchill is an entry in our Great British Brands 2024 book. 

E.J. Churchill: Great British Brand 2024

E.J. Churchill

‘Our expert team is committed to delivering top-notch shooting experiences tailored to meet the diverse needs of our customers, from grounds to gun-room, from event organisation to shoot days. This client-centred commitment is the cornerstone of our approach: we strive not only to teach and advise but also to elevate the sport focusing on quality and professionalism, making a lasting impact on the shooting community and enriching the experience for all enthusiasts.

Our brand vision is distinct: to excel as the ultimate client-focused partner in the shooting industry. We’re easily accessible and ever-present to clients, ensuring that their needs and aspirations in the shooting world are not only met but exceeded.

Direct human engagement is at the heart, particularly in our dedication to customer service. AI’s role is supportive – enhancing administrative efficiency and addressing behind-the-scenes challenges – but it cannot replicate the passion, emotion or relationships cultivated over years. Our brand identity is deeply intertwined with storytelling: we share narratives of our craftsmanship, spotlighting the artisans behind our shotguns, and recount customers’ own unique experiences. Such rich history and tradition foster a special emotional bond with them, beyond what AI can ever accomplish.

Technology streamlines management processes and enhances customer interactions, for example, sending updates through our WhatsApp channel. Collecting and analysing data deepens our insight into their preferences, so we can deliver a more satisfying personalised experience. Fingers crossed that these efforts meet their expectations!

Navigating this terrain comes naturally. Our business hinges on the essence of human connection, both comprehending and excelling at meeting the needs and desires of individual clients. In an ever- evolving digital world, preserving the human touch is paramount, whether through personalised consultations, exclusive events or unwavering customer support. For us, face-to-face engagement and personal bonds are unequalled in their significance.’

Rob Fenwick, MD

Two people handling a gun

Five Proudest Moments

  1. Hosting seven World Championships, including five of the Clay Pigeon Shooting Association (CPSA), the first UK ground to do so.
  2. Earning recognition as ‘world’s best’ from Americans who have dubbed us ‘the home of shooting’. Gratifying indeed as such acclaim was traditionally reserved for events held in the USA.
  3. Over five years, we’ve consistently upheld the spirit of ‘giving back’ by hosting dozens of charitable events. We understand the importance of contributing to the broader community and supporting worthy causes.
  4. Being awarded the CPSA British Championships 2024 at our Yorkshire ground, plus a six-year World Championships deal in Buckinghamshire from 2025, alternating with US grounds.
  5. Cultivating a team that mirrors my enthusiasm, passion, and commitment to exceptional client care.

What I’ve Learnt…

  • Be available for clients regardless of time or day. Where others fall short on service, aim for recognition as the epitome of excellence.
  • Surround yourself with experts to deliver advice and service of the highest calibre.
  • Confront problems directly, ensuring the best outcome for clients. Acquiring customers is no small feat – it’s crucial not to let them slip away.

A car in the countryside


Park Lane End, Buckinghamshire HP14 3NS

+44 (0)1494 883227