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10 Of The Most Iconic British Brands

Style /

Josh Glancy picks the homegrown names beloved for their enduring appeal

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Josh Glancy picks the homegrown names beloved for their enduring appeal – here are our pick of the most iconic British brands. 

This article is featured in our Great British Brands 2023 book. Check out the digital edition here or grab a physical copy today.

10 Of The Most Iconic British Brands

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Practical, posh and something Kate Middleton would wear. Sought by aspirational Americans.


The beating heart of
the new Cotswolds is a mecca for hordes of Americans hunting for chunky blankets and cottagecore.

Land Rover

Beloved for its off-to-Gloucestershire-with-a-lab-in-the-boot vibe, US sales of Land Rovers have boomed in the past decade.

Liberty London

From William Morris prints to Dinny Hall jewellery, Liberty offers a distinctly British take on the department store.


Of all the many scotches that are venerated in the US, Macallan has perhaps the widest appeal.

New & Lingwood

Not everyone desires or indeed can afford their aristocratic silk robes and scarves. But those who do – and can – flock here.

Robert Kime

The titan of English decorating recently passed away, but his timeless style is still adored by interior aficionados.


Unmoved by the Lulu Lytle Downing Street scandal, wealthy transatlantics love to plaster their homes in Soane designs.

Soho House

Sure, they have them all over now. But Soho House keenos will still flock to the London chapters for a taste of the OG (original gangster).

Vivienne Westwood

The original punk designer continues to challenge the status quo.