Christmas Is – Here Our Favourite Festive Ads Of 2026

There’s plenty to be excited about come Christmas – the parties, the food, the presents, the family time – but a staple we can look forward to each year is, of course, the ads. Brands are getting more and more creative with their festive adverts, and while some are perhaps a little far-fetched, others give you that warm, cosy feeling that perfectly sums up the holiday season. As the saying goes, it’s beginning to look a lot like Christmas – and if not, these 2026 ads are bound to get you into the festive spirit.

Christmas 2026: The Ads Everyone Is Talking About

M&S

Is M&S coming for John Lewis’ Christmas ad crown? Quite possibly. Claiming the title of ‘the home of Christmas’, the high street stalwart has gone all-out this year in a short film starring James Norton and Lucy Punch and Santa and Mrs Claus respectively. Set to a special soundtrack of Heaven Is A Place On Earth by Katherine Jenkins OBE (who also makes a brief cameo), the film follows an incognito Santa (now beardless, thanks to an M&S shaving kit) as he experiences Christmas with us regular humans for the first time. Drawn in by tables of party food, well-dressed guests and coveted home gifts, Santa naturally finds himself at M&S – where he nearly runs into the missus, out Christmas shopping – where he can shop the festivities in full.

Barbour

British brand Barbour continues its run of festive collaborations with Aardman, this time tapping the talents of Wallace and Gromit for a truly ‘cracking’ Christmas ad. As to be expected from everyone’s favourite clay duo, you can expect some playful chaos – including a new invention, a rather wayward winter walk and plenty of lovely Barbour gifting picks. (We’re big fans of Gromit’s dog walking coat.)

Burberry

Leave it to Burberry to assembled one of the most stacked superstar casts for its Christmas ad. Coinciding with the house’s 170th birthday, this festive season Burberry takes over Longleat House – where hosts Pierce Brosnan and Fiona Shaw are about to throw the house party to end all house parties. With appearances from Cara Delevingne, Dylan Brosnan, Kim Min-ha, Nico Parker, Wu Lei, Dwyane Wade, Gabrielle Union and Emma Thynn, Marchioness of Bath, this is Christmas done the British way: in the countryside, wrapped in tartan, with a giant disco ball twinkling over the dance floor.

Dior

An array of famed faces have leant their voices to Christian Dior’s new Christmas movie Night In Colour. Narrated by Robert Pattinson and starring Josh O’Connor, Greta Lee, Camille Cottin, LaKeith Stanfield, Louis Garrel and Rihanna (she plays the star, of course), the film is an homage to the friendship shared between Marlene Dietrich and the legendary designer – as well as the now-famous Junon dress he made for her in 1949.

Argos

Do you remember spending the months leading up to Christmas circling your favourite toys in the Argos calendar? Richard Ayoade certainly does. The comedian has lent his talents (and his signature suit) for the store’s festive ad, experiencing a Dickensian trip back in time to see his own festive circling habits – and learning that the Argos joy doesn’t stop at toys. We hope his mother liked her Christmas gift…

TK Maxx

As TK Maxx knows, everyone loves a bargain. The retailer has come out with one of this season’s surprise favourites when it comes to Christmas ads, showing a couple out in the British countryside attempting to drive out (presumably to see family) with a truck-load of TK Maxx bags (as well as a goat and llama). They’re stopped, however, but a rather well-dressed family of ducks attempting to cross the road.