Where Does Claudia Winkleman Get Her Traitors Outfits From?
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1 day ago
How the TV host got her country style
Everyone’s new favourite reality show, The Traitors, will be back for a celebrity edition this autumn. And the bubbling excitement has us looking back at some of the series’ key moments, challenges and looks – more specifically, those worn by host Claudia Winkleman. Now the poster girl for fresh country fashion, her wardrobe has catapulted her into icon status. But where does Claudia Winkleman get her outfits from – and does she get to keep them after The Traitors? Let’s find out.
The Story Behind Claudia Winkleman’s Traitors Outfits
(c) BBC/Studio Lambert/LLARA PLAZA
Does Claudia Winkleman Have A Stylist?
Yes, Claudia Winkleman works with stylist Sinead McKeefry on her outfits for TV appearances – including Strictly Come Dancing and The Traitors. The pair have been working together for two decades, having met through fellow TV host Fearne Cotton. ‘It’s been a long old relationship,’ McKeefry tells C&TH. ‘It was Fearne actually who introduced me to Claudia around 18 years ago. We just clicked instantly.’
But while there’s always been some interest in Winkleman’s wardrobe, the stylist emphasises that The Traitors has been a whole new experience. ‘It’s been pretty insane, I have to say,’ she says. ‘I usually get a great response from Strictly, but people hadn’t really seen Claudia in the outdoor elements before. It was new and exciting.’
Does She Wear Her Own Clothes On The Traitors?
Keeping the above in mind, no. Claudia Winkleman’s outfits on The Traitors are curated by her stylist, who either buys, borrows or rents items to be used on the show. Speaking to the BBC about series 3, Winkleman said that she had ‘snuck home a couple of pairs of gloves, but sadly most of it, I have to give it a little kiss whilst not wearing lipstick, and send it back.’
McKeefry creates 24 looks for each season: ‘there are 12 daytime looks, then 12 round table looks.’ And each series starts with a mood board, created by McKeefry to help refine the feel of Winkleman’s look for each iteration of The Traitors. In series 1 and 2, for example, the stylist explained how she ‘used old pictures of Amanda Harlech, some Jigsaw and Burberry campaigns from years ago. It’s also about having the right fabrics, textures, colours – and playing with them.’ (And for The Celebrity Traitors, Claudia Winkleman herself teased: ‘Cruella de Vil with a touch of Miss Trunchbull… Unhinged in taffeta was where we went.’)
From there, McKeefry builds each look from scratch, leaning into her mood board themes, practical styling and a dash of theatricality. ‘Within the game, there are the missions,’ she tells us. ‘The missions can determine whether we can be a bit more theatrical, but we often don’t know what those missions will be until we get there. So, we have to go out on a bit of a limb. Look at the Saint Laurent fringe coat, for example. And then there was the funeral challenge. That brief came very late – we had 24 hours to send a veil up to Inverness.’
(c) BBC/Studio Lambert/LLARA PLAZA
Which Brands Does Claudia Winkleman Wear On The Traitors?
The basis for Winkleman’s wardrobe during the last two instalments of the show were British and Irish brands. ‘Purdey, Brora, Barbour, Dubarry of Ireland, Johnstons of Elgin – you know, all the heritage brands,’ says McKeefry. ‘And Claudia really naturally makes the clothes look quite cool. So, sometimes I can afford to put her in things that are a bit more traditional. She carries it. She makes it work.’
Alongside these homegrown staples, you’ll also find global-facing designer pieces – like the black fringed Saint Laurent coat, or the green Kapital jumper. These ‘twists’, as McKeefry calls them, help keep the TV host looking fresh out in the highlands.
You can read our full interview with Sinead McKeefry here, if you want to find out more about her plans for The Traitors.
Outfit Breakdown: What Does Claudia Winkleman Wear On The Traitors?
Got your eye on a specific item Claudia Winkleman wore on The Traitors? Below, we round up some of her best looks from the show. (Stay tuned for updates: we’ll be adding to the shopping edit as new episodes drop.)
The Funeral Fit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
Where would The Traitors be without a surprise funeral (or two)? And this time around, the tradition received the celebrity treatment. Never one to miss out on amping up the drama, Claudia Winkleman dressed for the occasion in a long black coat from McQueen, teamed up with a frilly white shirt from Cos and her usual leggings and boots combo. Outdoors, she finished off the look with a pair of wrist warmers from Johnstons of Elgin and a lacy black veil.
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The Red Blazer (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Cody Burridge/Artwork – BBC Creative
Claudia Winkleman’s usual Round Table go-to is a black blazer, thrown over leggings and chunky black boots. But this look gave us pause. No more monochrome – instead the host taps into a hot red velvet tuxedo blazer from Reiss, which she wears with a silky black Holland Cooper blouse adorned with a bow.
The "Celebrities" Cloak (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The cape made a comeback in the first episode of The Celebrity Traitors – although this time it had a slight twist. Emblazoned across the back in big bold letters was the word ‘celebrities’ (in quotes marks, no less) in a playful dig at this series’ contestants. It was teamed up with her go-to black leggings and Brora wrist warmers, a white blouse and the Givenchy boots we’ve been seeing in all the teasers. (The boots are now sold out in the UK, but they’re still available on resale sites and in the US.)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The Riding Outfit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
Stepping into her trusty Hunter riding boots (Traitors fans will recognise this pair from series 3), Claudia Winkleman kicked off the celebrity circuit in an all-brown outfit. Her top half came straight from the Chloé AW25 runway, with a jacket and blouse combo that let the frills on her wrists peek out from her jacket sleeves.
The Tartan Suit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Cody Burridge
In a first look teaser for The Celebrity Traitors, Claudia Winkleman dialled up her usual suit with a tartan spin. The tweed set perfectly fit into the Scottish Highlands setting, and was layered over a long black top as well as the host’s signature signet ring and red mani.
The Black Blazer (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
Black, monochrome outfits seem to be a favourite at the Round Table. Throughout the series, the Traitors host keeps a rotation of black blazers on standby, with designs spanning brocade, velvet and sleek cuts with shoulder pads. Winkleman typically teams these up with her usual leggings and heeled boots, as well as an ornate frilly shirt (in black or white).
The Fair Isle Knit (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
A gothic take on the usual country knits, this look saw Claudia Winkleman opt for a monochrome palette with a Fair Isle jumper from Brora teamed up with a black pleated midi kilt (from series 2 favourite, Le Kilt), shiny black Chelsea boots and a pair of grey wrist warmers.
The Green Sweater Vest (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
Leaning into a palette of olives, browns and neutrals this week, this outfit followed a well-known Traitors formula: floaty shirt, oversized knit, slim-fit trousers and (British) country-coded boots. And when it came to finding the right pieces, stylist Sinead McKeefry went straight to an old favourite –British brand Purdey. (She later swapped out the boots for another pair of Hunter wellies and a sandy-toned Herringbone coat from Johnstons of Elgin.)
The Lakeside Mission Outfit (Series 3)
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Channelling countryside staples – read: tartan, woollen knits and chunky coats – Claudia Winkleman opted for an oversized gunmetal Connolly jumper, tartan trousers and a pair of Miu Miu x Church’s brogues. Later on, while on a mission with the contestants, she adjusted the look include a thick Connolly coat and black Hunter wellington boots.
The Velvet Jumpsuit (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
A monochrome moment for Claudia Winkleman at the Round Table, the Traitors host donned a sleek outfit comprised of a velvet Sandro jumpsuit (which she last wore to the 2024 Centrepoint Awards) and black and white panelled loafers.
The White Kilt (Series 2)
The Traitors Series 2 (c) BBC / Studio Lambert / LLara Plaza
A contemporary take on Scottish classics, this outfit from series 2 teamed up a chunky cable knit jumper and a tartan kilt for a monochromatic Highlands look. Finishing touches included a thick pair of black tights and Winkleman’s trusty Dr Marten boots.
The Scarecrow Outfit (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
What gets more British than Claudia Winkleman sat on a hay bale in a field with a cup of tea and a scarecrow by her side? The presenter pulled on her wellies (presumably Hunter), check trousers and a Fair Isle knit jumper for a day out with the contestants – topping it all off with a green coat from French label Officine Générale.
The Smiley Face Jumper (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
Possibly one of Claudia Winkleman’s most famous style moments on The Traitors consisted of an oversized men’s jumper from Japanese label KAPITAL. The green knit, which featured smiley faces on the elbows, sold out shortly after series 2 aired. She teamed up the KAPITAL jumper with a green pleated Brora kilt and a pair of Dr Martens.
The Tartan Coat (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
Claudia Winkleman’s Traitors wardrobe is filled with chic coats from a host of British brands – and this includes Holland Cooper (which also remains a favourite of the Princess of Wales is even an avid fan. In this look, the host wears a long coat from the label, alongside a knitted vest from Purdey, grey wrist warmers and Hunter boots.
The Hero Cape (All Seasons)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
A staple for every instalment of The Traitors, you won’t catch a series without spotting Claudia in her black Luxury Family Affair poncho, red leather fingerless gloves (of which she apparently has a drawer full), black leggings and her chunky Dr Martens boots. You can’t go wrong with a classic.
WATCH
You can catch up on all previous series of The Traitors on BBC iPlayer. bbc.co.uk
Featured image: BBC / Studio Lambert / LLara Plaza
