Claudia Winkleman’s Best Fashion Moments On The Traitors Series 4
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10 hours ago
Plus, how the TV host got her country style
Everyone’s new favourite reality show, The Traitors, is back for a fourth year running (and comes hot on the heels of its first ever celebrity edition). And the bubbling excitement has us looking more closely at some of the series’ key moments, challenges and looks – more specifically, those worn by host Claudia Winkleman. Now the poster girl for fresh country fashion, her wardrobe has catapulted her into icon status. But where does Claudia Winkleman get her outfits from – and does she get to keep them after The Traitors? Let’s find out.
The Story Behind Claudia Winkleman’s Traitors Outfits
(c) BBC/Studio Lambert/LLARA PLAZA
Does Claudia Winkleman Have A Stylist?
Yes, Claudia Winkleman works with stylist Sinead McKeefry on her outfits for TV appearances – including Strictly Come Dancing and The Traitors. The pair have been working together for two decades, having met through fellow TV host Fearne Cotton. ‘It’s been a long old relationship,’ McKeefry tells C&TH. ‘It was Fearne actually who introduced me to Claudia around 18 years ago. We just clicked instantly.’
But while there’s always been some interest in Winkleman’s wardrobe, the stylist emphasises that The Traitors has been a whole new experience. ‘It’s been pretty insane, I have to say,’ she says. ‘I usually get a great response from Strictly, but people hadn’t really seen Claudia in the outdoor elements before. It was new and exciting.’
Does She Wear Her Own Clothes On The Traitors?
Keeping the above in mind, no. Claudia Winkleman’s outfits on The Traitors are curated by her stylist, who either buys, borrows or rents items to be used on the show. Speaking to the BBC about series 3, Winkleman said that she had ‘snuck home a couple of pairs of gloves, but sadly most of it, I have to give it a little kiss whilst not wearing lipstick, and send it back.’
McKeefry creates 24 looks for each season: ‘there are 12 daytime looks, then 12 round table looks.’ And each series starts with a mood board, created by McKeefry to help refine the feel of Winkleman’s look for each iteration of The Traitors. In series 1 and 2, for example, the stylist explained how she ‘used old pictures of Amanda Harlech, some Jigsaw and Burberry campaigns from years ago. It’s also about having the right fabrics, textures, colours – and playing with them.’
(Winkleman has also spoken about her looks from the show. Ahead of series 3, she teased ‘more knitwear, quite a lot of tweed… more big sweaters and at one point I try and look like an actual yeti.’ And for The Celebrity Traitors, she described her wardrobe as: ‘Cruella de Vil with a touch of Miss Trunchbull… Unhinged in taffeta was where we went.’)
From there, McKeefry builds each look from scratch, leaning into her mood board themes, practical styling and a dash of theatricality. ‘Within the game, there are the missions,’ she tells us. ‘The missions can determine whether we can be a bit more theatrical, but we often don’t know what those missions will be until we get there. So, we have to go out on a bit of a limb. Look at the Saint Laurent fringe coat, for example. And then there was the funeral challenge. That brief came very late – we had 24 hours to send a veil up to Inverness.’
(c) BBC/Studio Lambert/LLARA PLAZA
Which Brands Does Claudia Winkleman Wear On The Traitors?
The basis for Winkleman’s wardrobe during the last two instalments of the show were British and Irish brands. ‘Purdey, Brora, Barbour, Dubarry of Ireland, Johnstons of Elgin – you know, all the heritage brands,’ says McKeefry. ‘And Claudia really naturally makes the clothes look quite cool. So, sometimes I can afford to put her in things that are a bit more traditional. She carries it. She makes it work.’
Alongside these homegrown staples, you’ll also find global-facing designer pieces – like the black fringed Saint Laurent coat, or the green Kapital jumper. These ‘twists’, as McKeefry calls them, help keep the TV host looking fresh out in the highlands.
You can read our full interview with Sinead McKeefry here, if you want to find out more about her plans for The Traitors.
Outfit Breakdown: What Does Claudia Winkleman Wear On The Traitors?
Got your eye on a specific item Claudia Winkleman wore on The Traitors? Below, we round up some of her best looks from the show. (Stay tuned for updates: we’ll be adding to the shopping edit as new episodes drop.)
The Shearling Coat (Series 4)
The Traitors Series 4 (c) BBC/Studio Lambert/Euan Cherry
Series 4’s fluffy coat moment did not disappoint. It followed a tried-and-tested formula: dark, streamlined ensembled swallowed up by a larger-than-life shearling moment. This time around, the Traitors host traipsed out in a longline coat from Connolly, thrown over an oversized Petar Petrov shirt, her signature Spanx leggings, Brora wrist warmers and black lace-up Miu Miu boots.
The Charcoal Suit (Series 4)
The Traitors Series 4 c) BBC/Studio Lambert/Euan Cherry
Fans of The Traitors will have learnt by now that tailoring forms a core part of Claudia Winkleman’s show wardrobe, with her stylist often leaning into heritage fabrics – think tweed and tartan – that capture the spirit of the Highlands. And in this look, she nailed it with charcoal herringbone suit, complete with dramatically flared trousers. Tucked underneath was a crisp white ME+EM shirt, and on her feet she wore another pair of clompy black boots, this time from British luxury label McQueen.
The Tartan Coat & Ruffle Skirt (Series 4)
The Traitors Series 4 c) BBC/Studio Lambert/Euan Cherry
Textural layering comes back into the spotlight with this look. Once again drawing inspiration from the Scottish setting, McKeefry dressed the Traitors host in a Harris tweed coat from local label Brora. She teamed this up with a chunky knitted jumper and wrist warmers from Hambro & Miller, a beanie from Mr Mittens and a flirty ruffle skirt from Needle & Thread.
The 'Grandma Chic' Look (Series 4)
The Traitors Series 4 (c) BBC/Studio Lambert/Euan Cherry
Another episode, another sweater vest we can’t help but eye up. Closing out the week in head-to-toe grandma chic, Winkleman rocked up to breakfast in a caramel-hued tank from Le Kilt – which she teamed up with a clashing pussy bow blouse and culottes. On her feet, the TV host wore a pair of buttery boots from luxury footwear label Paris Texas.
The Sweater Vest x Kilt Combo (Series 4)
The Traitors Series 4 (c) BBC/Studio Lambert/Euan Cherry
Is it really a series of The Traitors without a Fair Isle knit or tartan kilt? (No, no it’s not.) While we typically see the two hero pieces isolated in individual looks, this time around stylist Sinead McKeefry gave the pattern clashing trend a whirl by bringing the two heritage styles together. The knitted vest comes from Hambro & Miller, a new brand in the Traitors style universe (McKeefry said on Instagram that she ‘discovered these guys last year and [is] loving [them]’), while the skirt comes from the much-loved Le Kilt. The look was finished off with a simple black turtleneck, and sleek mahogany boots from The Row.
The Oversized Peacoat (Series 4)
The Traitors Series 4 (c) BBC/Studio Lambert/Euan Cherry
Winkleman kicked off a new series of The Traitors with a bang, a fresh wardrobe and even a few surprise twists that were brand new for the fourth instalment. As always, the new cycle starts with a lakeside challenge that saw contestants whizz across the loch to secure money for the prize pot. Cheering on bankside, Winkleman tapped into the now-beloved Traitors challenge-wear formula: a dark ensemble comprised of black leggings, chunky Dr Martens Chelsea boots, a tartan Purdey shirt and a black peacoat from high fashion favourite Saint Laurent.
The Pinstripe Blazer (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
And for the very last moments of the Celebrity Traitors, Claudia Winkleman had one more sartorial card up her sleeve: a sculpted pinstripe blazer. An elevation of her usual tried-and-tested Round Table formula (blazer, leggings, chunky black boots), the Comme des Garçons creation gave the TV host’s look an added sprinkle of drama that was perfectly in tune with the high stakes tension of the final.
The White Tutu (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
A heated final saw Claudia Winkleman live up to the ‘unhinged in taffeta’ vision she teased ahead of the first celebrity series, as she stepped out in a long white skirt by London Fashion Week favourite Simone Rocha. The ruffled maxi was teamed up with Winkleman’s trusty Bottega Veneta boots, as well as a chunky roll neck jumper and a grey wool coat from Bella Freud.
The Sequin Sweater Vest (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The penultimate episode of The Celebrity Traitors gave us one of the show’s classic sartorial combos: a statement sweater vest slung over a simple white shirt, black leggings and chunk boots. The outfit, which featured Winkleman’s usual rotation of Spanx leggings and Bottega Veneta boots, also mixed in some pre-loved gems – namely, a white Chanel shirt from Hardly Ever Worn It and a sequined black Valentino tank plucked from Farfetch.
The Burberry Fit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
Proving that British brands lie at the heart of the Traitors style formula, this episode saw the host step out in head-to-toe Burberry. Donning another pleated skirt (this time in one of Burberry’s signature checks), Winkleman also wore a camel-coloured roll-neck jumper and, in the challenge, the house’s Kensington Trench Coat. She finished off the look with a pair of caramel-coloured Paris Texas boots.
The Grey Kilt (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
It’s back: the signature Traitors kilt. And for the celebrity edition, stylist McKeefry went back to Prada for a sleek grey pleated number, paired with a similar toned Johnstons of Elgin knitted tank and a chunky studded belt. For the mission, she also threw on a pair of Hambro & Miller Fair Isle gloves and a longline brown coat from high street favourite Zara.
The Tinsel Jumper (Celebrity Traitors)
BBC/Studio Lambert/Euan Cherry
Claudia debuted one of her best outfits of this year’s series so far for episode four. At breakfast, after the contestants had learned Ruth had been banished, in strutted the presenter dressed head-to-toe in black Simone Rocha. She paired a black tulle skirt with a tinsel knitted cardigan and her chunky boots (which we’ve seen before), swapping the cardigan for a long-sleeved top and jumper for the mission, in which the contestants had to memorise and pass on sounds from singing banshees dotted around the woods (sparking some hilarious noises and facial expressions from fan favourite Celia Imrie).
The Funeral Fit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
Where would The Traitors be without a surprise funeral (or two)? And this time around, the tradition received the celebrity treatment. Never one to miss out on amping up the drama, Claudia Winkleman dressed for the occasion in a long black coat from McQueen, teamed up with a frilly white shirt from Cos and her usual leggings and boots combo. Outdoors, she finished off the look with a pair of wrist warmers from Johnstons of Elgin and a lacy black veil.
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The "Celebrities" Cloak (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The cape made a comeback in the first episode of The Celebrity Traitors – although this time it had a slight twist. Emblazoned across the back in big bold letters was the word ‘celebrities’ (in quotes marks, no less) in a playful dig at this series’ contestants. It was teamed up with her go-to black leggings and Brora wrist warmers, a white blouse and the Givenchy boots we’ve been seeing in all the teasers. (The boots are now sold out in the UK, but they’re still available on resale sites and in the US.)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
The Riding Outfit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Euan Cherry
Stepping into her trusty Hunter riding boots (Traitors fans will recognise this pair from series 3), Claudia Winkleman kicked off the celebrity circuit in an all-brown outfit. Her top half came straight from the Chloé AW25 runway, with a jacket and blouse combo that let the frills on her wrists peek out from her jacket sleeves.
The Tartan Suit (Celebrity Traitors)
The Celebrity Traitors (c) BBC/Studio Lambert/Cody Burridge
In a first look teaser for The Celebrity Traitors, Claudia Winkleman dialled up her usual suit with a tartan spin. The tweed set perfectly fit into the Scottish Highlands setting, and was layered over a long black top as well as the host’s signature signet ring and red mani.
The Fair Isle Knit (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
A gothic take on the usual country knits, this look saw Claudia Winkleman opt for a monochrome palette with a Fair Isle jumper from Brora teamed up with a black pleated midi kilt (from series 2 favourite, Le Kilt), shiny black Chelsea boots and a pair of grey wrist warmers.
The Green Sweater Vest (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
Leaning into a palette of olives, browns and neutrals this week, this outfit followed a well-known Traitors formula: floaty shirt, oversized knit, slim-fit trousers and (British) country-coded boots. And when it came to finding the right pieces, stylist Sinead McKeefry went straight to an old favourite –British brand Purdey. (She later swapped out the boots for another pair of Hunter wellies and a sandy-toned Herringbone coat from Johnstons of Elgin.)
The Lakeside Mission Outfit (Series 3)
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Channelling countryside staples – read: tartan, woollen knits and chunky coats – Claudia Winkleman opted for an oversized gunmetal Connolly jumper, tartan trousers and a pair of Miu Miu x Church’s brogues. Later on, while on a mission with the contestants, she adjusted the look include a thick Connolly coat and black Hunter wellington boots.
The Velvet Jumpsuit (Series 3)
The Traitors Series 3 (c) BBC/Studio Lambert/Euan Cherry
A monochrome moment for Claudia Winkleman at the Round Table, the Traitors host donned a sleek outfit comprised of a velvet Sandro jumpsuit (which she last wore to the 2024 Centrepoint Awards) and black and white panelled loafers.
The White Kilt (Series 2)
The Traitors Series 2 (c) BBC / Studio Lambert / LLara Plaza
A contemporary take on Scottish classics, this outfit from series 2 teamed up a chunky cable knit jumper and a tartan kilt for a monochromatic Highlands look. Finishing touches included a thick pair of black tights and Winkleman’s trusty Dr Marten boots.
The Scarecrow Outfit (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
What gets more British than Claudia Winkleman sat on a hay bale in a field with a cup of tea and a scarecrow by her side? The presenter pulled on her wellies (presumably Hunter), check trousers and a Fair Isle knit jumper for a day out with the contestants – topping it all off with a green coat from French label Officine Générale.
The Smiley Face Jumper (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
Possibly one of Claudia Winkleman’s most famous style moments on The Traitors consisted of an oversized men’s jumper from Japanese label KAPITAL. The green knit, which featured smiley faces on the elbows, sold out shortly after series 2 aired. She teamed up the KAPITAL jumper with a green pleated Brora kilt and a pair of Dr Martens.
The Tartan Coat (Series 2)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
Claudia Winkleman’s Traitors wardrobe is filled with chic coats from a host of British brands – and this includes Holland Cooper (which also remains a favourite of the Princess of Wales is even an avid fan. In this look, the host wears a long coat from the label, alongside a knitted vest from Purdey, grey wrist warmers and Hunter boots.
The Hero Cape (All Seasons)
The Traitors Series 2 (c) BBC/Studio Lambert/LLARA PLAZA
A staple for every instalment of The Traitors, you won’t catch a series without spotting Claudia in her black Luxury Family Affair poncho, red leather fingerless gloves (of which she apparently has a drawer full), black leggings and her chunky Dr Martens boots. You can’t go wrong with a classic.
WATCH
You can catch up on all previous series of The Traitors on BBC iPlayer. bbc.co.uk
Featured image: BBC / Studio Lambert / LLara Plaza
