The Country Kidswear Brands To Have On Your Radar

By Charlie Colville

2 weeks ago

Navigate the great outdoors with these trend names

Kids certainly know how to make a splash – and the muckier, the better. Their unreserved curiosity for the world around them means that children need clothes that can keep up with them, and last through all their adventures. When it comes to country kidswear that is as durable as it is stylish, make sure to keep these household names in mind.

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Whimsical country clothing label Joules is a British stalwart, having secured its place on the high street over 30 years ago. The brand’s style has always focused on elevated classics with a British identity – think staple knits, polo shirts and gilets – and its kidswear carries this same ethos. Joules’ children’s clothing is designed to last through the years (and any messy play), with timeless styles that go beyond the seasons and give little ones as much wear as possible.




Family-owned heritage label Rydale has been expressing its passion for country life since its founding in 1954, and now – three generations later – it continues to craft quality outdoor attire for men, women and children. Alongside ‘mini me’ styles that shrink down Rydale’s grown up ranges for little ones, the brand is also renowned for kidswear that combines practicality, durability and British style. Think tweed jackets, fleeces, wellies, polos and even equestrian gear.



TROY London

Founded in 2013 by sisters Rosie and Lucia Ruck Keene, TROY London specialises in elegant wardrobe staples that work for both town and country. When it comes to its kidswear, the beauty of this brand lies in its more ‘grown up’ take on fashion; bringing its line of signature wax jacket from mens and womenswear to kidswear means that parents easily can twin with their children, and in major style no less.



Holland Cooper

The unofficial uniform of the country style set always includes at least one or two pieces from Holland Cooper. Every item of clothing centres around heritage design, built into transeasonal collections that never go out of style – a perfect ethos for ever-changing, ever-growing children. The brand’s Little HC collection covers all your country essentials, from colourful wellies to cosy coats (waterproofing is key in the great British outdoors).




When it comes to British staples, no one does it quite like Barbour. The heritage brand, known for its ever-evolving and stylish take on country clothing, also has a line of kidswear that combines ‘mini me’ designs and unique ranges that span school jackets, essential t-shirts, everyday trousers and so much more. All of this comes with a flair for bold colours, happy prints and trendy silhouettes.


Featured image: Joules