Photograph of Prince George to mark his third birthday, taken by photographer Matt Porteous

Kids’ Style: What the Royal Children Wear

Fashion /

The kids-wear brands with the royal seal of approval

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If you haven’t seen Kate in your local branch of Mothercare or bumped into the Prince buying baby-grows in Gap Kids, fear not. These are the brands and designers worn and favoured by the royals…

The C&TH Royals Hub / Family

What do the Royal Children Wear?

Rachel Riley

When the Duke and Duchess of Cambridge attended the annual church service at Windsor Castle on Easter Sunday, they brought the family together in shades of blue. Princess Charlotte looked ready to welcome spring in a blue floral gown by Rachel Riley, which she partnered with a navy cardigan and blue tights. The Forget Me Not Smocked Dress features puff sleeves, a gathered skirt and hand-smocked detailing that perfectly complements the delicate floral pattern of the gown.

Blue floral smocked dress

Rachel Riley Forget Me Not Smocked Dress, £119,

The Royals Wear High Street…

Thought the royal children only wore designer kidswear brands? Think again. The Cambridge’s Christmas card this year saw Princess Charlotte wear a gingham-style Mango Kids Gabi Dress, and Prince George wear a GAP kids polo shirt in green camouflage.

Last year, Princess Charlotte sported a John Lewis lace trim T-shirt (priced at just £6) to support the Big Butterfly Count in the summer. It’s not the first time she’s been seen in the brand; a pair of embroidered John Lewis dungarees instantly sold out after she was pictured in them on Fathers Day.

John Lewis was also the brand of choice for Prince George’s eighth birthday in July, wearing a striped blue and orange polo shirt (priced at £10). His younger brother Prince Louis wore a pair of adidas Duramo trainers in his third birthday photo. Meanwhile, Infanta Sofía and Leonor of Spain often wear matching outfits from the likes of Mango Kids, and Isla Phillips has been spotted in Crocs and a Gap romper.

Amaia Kids

Prince George wore an Amaia jumper for his first meeting with sister, Princess Charlotte. That’s pretty important stuff. Princess Charlotte wore a red pea coat by the brand in her first school photograph, and the same design in green at the 2019 Christmas Day service at Sandringham. Most recently, Prince Louis followed in his siblings’ footsteps when he wore a blue Amaia jacket – still available online – to a pantomime at the London Palladium last Christmas. Amaia was founded by mums Segolene and Amaia who moved from France and Spain respectively to London where they set up the brand.

Amaia Redwink Medium Blue Jacket, worn by Prince Louis to a pantomime at the London Palladium last Christmas

Ralph Lauren

Ralph Lauren is a favourite of the young Princes and Princess, who are often spotted in the brand. Prince George sported a striped cable wool-cashmere jumper at a pantomime last Christmas, while Princess Charlotte stole the show in the Cambridge’s 2020 Christmas card by wearing the brand’s wintery wool-blend knit. Both pieces sold out immediately.

royal kids

Ralph Lauren Intarsia Wool-Blend sweater, worn by Princess Charlotte in the Cambridge’s official Christmas card 2020 (below)

royal kids

Penelope Chilvers

Inspired by her time in Girona and Barcelona, Penelope Chilvers’ footwear brings classical Spanish riding boots to England. For over seventeen years her Tassel Boots have been a firm favourite of the Duchess of Cambridge, who has worn them on farms, photoshoots and Royal Tours. Princess Charlotte carried on the tradition by wearing the kids version – Mini Tassel Boots – for the Cambridge’s 2020 Christmas Card.

royal kids

Penelope Chilvers Mini Tassel Boots, £259


The royal children have also been spotted in clothes from luxury West London kidswear retailers Trotters, which is run by husband-and-wife team Sophie Mirman and Richard Ross. Prince George wore the brand’s Thomas Brown blue checked shirt last summer to meet Sir David Attenborough.

royal kids

Blue Gingham Thomas Shirt from Trotters

Wild & Gorgeous

The Windsors are known for passing down their favourite clothes, which means they must really love this blue Wild & Gorgeous jumper. Prince Louis was spotted wearing the piece a few years after Prince George had grown out of it. Perhaps it’s so popular because of it’s name – the ‘Harry jumper’. Designed by a British duo, Wild & Gorgeous began with clothing for girls. Lucky for the Princes, they later expanded to feature great clothes for boys too. Read more about the brand’s co-founder here.

Wild & Gorgeous Prince George Jumper

Wild & Gorgeous Harry Jumper, worn by Prince George in 2016 and Prince Louis in 2020

Pepa & Company

Pepa & Co Princess Charlotte Dress

Princess Charlotte and Prince George have worn this label numerous times. Princess Charlotte’s hand-smocked dress worn for a party in Canada was an instant sell-out item. In 2017, Pippa Middleton invited Spanish founder Pepe Gonzalez to design the outfits for the page boys and flowers girls at her nuptials. Like most of the Royals’ preferred brands, Pepa & Company offer beautiful classic styles.

Prince George Pepa & Co Outfit

Prince George in Pepa & Co for his official 3rd birthday pictures

Marie Chantal

Prince George and Princess Charlotte have both been photographed wearing this brand. It was founded by Marie-Chantal, the Crown Princess of Greece, in 2000, and prides itself on crafting luxury children’s pieces from beautiful fabrics. Charlotte was pictured in their cashmere scarf on her 3rd birthday photograph, and also wore a dress by the label – a very similar dress is now on sale on the brand’s website – to a polo match.


Rachel Riley

Rachel Riley

Inspired by the 40s, 50s and 60s, Rachel Riley creates luxury children’s clothes in beautiful prints and classic styles. Prince George wore dungarees by the British designer for his first official engagement, a very important Plunket play date in New Zealand. The heritage collection includes adorable garments such as onesies and dungarees embossed with typical British figures, such as the guards on the cotton shortie above. Read our ‘At Home with Rachel Riley’ interview, here.


Olivier Baby

Princess Charlotte wore a cashmere cardigan from this brand on her first birthday. Olivier Baby is run by two sisters who hand-knit the samples and test the clothes on their five children (who often also feature in the brand’s campaigns), and the cashmere cardigans make for perfect presents.

Designer kidswear

M & H

Luxury Spanish baby and toddler clothes in simple, classic designs. Princess Charlotte wore a dress by the brand for the Queen’s birthday photo.

Fina Ejerique

Another Spanish brand royals love. Prince George wore knitwear by Fina Ejerique for the Queen’s birthday photo.

Featured image: Photograph of Prince George to mark his third birthday, taken by photographer Matt Porteous

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