Welcome to Bond Street: Pronovias Opens a New Bridal Salon in London
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Welcome to Bond Street: Pronovias Opens a New Bridal Salon in London

It's wedding season in the capital

London’s bridal scene is back and bigger than ever, with more boutiques, shows and events being announced by the day. The latest addition to this lace-clad and ivory is scene is Pronovias, which has just launched a new bridal store on Bond Street.

Pronovias Opens a New Bridal Salon in London

Luxury bridal retailer Pronovias celebrated the opening of its new London flagship store, marking its relocation to one of London’s most coveted postcodes. Sitting proudly amongst other high-end names on Bond Street, Pronovias London is yet another sign that the in-person bridal experience is back in demand after a pandemic-induced interval.

Pronovias Bond Street shop front

Spread across three floors, the new store promises an intimate experience for soon-to-be brides. As well as the beautiful welcome downstairs – which is decorated with rails and rails of stunning gowns – the store is home to multiple private fitting rooms and selfie points, so that the bride can document their bridal moment to the fullest extent.

With bridal, bridesmaid and wedding guest options to browse from, there’s an opportunity for every member of the party to find the perfect ensemble for the big day (with help from the store’s friendly team of assistants and onsite dressmakers). Alongside Pronovias’ mainline collection, bespoke, haute couture line and party edit, the store will also feature designs from the wider Pronovias Group, including Nicole Milano and Vera Wang Bride.

Interior shot of a bridal salon, with dresses on rails and mannequins in the centre of the room wearing wedding dresses and veils

The grand opening was marked by a party on Wednesday 29 June, where guests were treated to a preview of the 2023 party and wedding dress collections.

Speaking on the opening of the salon, Amandine Ohayon, CEO of Pronovias Group, commented: ‘All indicators point to a boom time for weddings. Our new London store will give brides the ultimate bridal experience, with expert advice from our consultants and more floor space to display our collections. True to our promise, in this new boutique we really will be able to dress the dream of every bride.’

DISCOVER

70-71 New Bond Street, London, W1S 1RR. pronovias.com

Images courtesy of Pronovias

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