You Can Now Rent Your Burberry Trench
Or a bag, or a dress, or a skirt...
Burberry Teams Up with My Wardrobe HQ to Offer an Exclusive Rental Collection
The fashion rental market is going from strength to strength, and transforming the way many of us consume luxury fashion. And the latest big brand to enter the arena is an exciting one: Burberry. The beloved British brand has teamed up with My Wardrobe HQ to offer customers the opportunity to rent one of its iconic trenches, a chic Olympia bag or a flirty wrap skirt in its signature tartan from as little as £6 per day.
Even better, the offering comprises key Burberry pieces that have been donated by customers, a move that aims to champion a more circular future for the fashion industry. And, if you really fall in love with a particular style, you can even buy direct it from the My Wardrobe HQ website.
As well as doing their bit for encouraging a more conscious approach to consumption, Burberry and My Wardrobe will also support Smart Works, donating 40% of each transaction to the UK charity, which provides high quality interview clothes and coaching to unemployed women in need. Burberry has been working with Smart Works since 2013, donating product as part of charity’s service designed to help women be the best version of themselves as they look to re-enter the workforce.
‘Supporting the principles of a more circular economy is key in achieving our ambition to be Climate Positive by 2040,’ explains Pam Batty, VP of Corporate Responsibility, Burberry said. ‘We are delighted to partner with My Wardrobe HQ to offer our communities a new way to shop sustainably for luxury pieces of the highest quality and craftsmanship, whilst expanding on our existing reuse, repair and recycling initiatives.’
The images to support the campaign were shot by acclaimed photographer and recently appointed chair of the Southbank Centre, Misan Harriman. Harriman’s inimitable imagery, shot in his famous reportage style, features new faces from the British modelling industry, captured in street-style moments in some of his favourite London neighbourhoods.
‘From the first moment that I imagined MWHQ, it was with an ambition to work with Burberry – they are the epitome of heritage, but with a huge pioneering spirit,’ continues Tina Lake, founder of My Wardrobe HQ. ‘The campaign imagery was another dream we brought to life – Misan has been a friend to our business and of our sustainable ethos throughout, and the opportunity to bring everything together has created a magic moment for fashion and sustainability.’
Discover Burberry’s rental collection at My Wardrobe HQ here: mywardrobehq.com
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