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2 years ago
The home-grown sustainable pioneers to squeeze into your wash bag
British brands are shaking up the way we see beauty, from skincare and shampoo to makeup and period products. Want to know which names to have on your radar? We’ve outlined some of the British B Corp beauty brands making waves below.
This article was originally featured in our Great British Brands 2023 book. Check out the digital edition here or grab a physical copy today.
Skincare label SBTRCT was founded with the aim of creating the highest performing skincare with the lowest environmental impact – and it’s now one step closer to this goal with its newly acquired B Corp certification. SBTRCT specialises in solid skincare products that are completely plastic-free, waterless, vegan, cruelty and palm oil-free (and work beautifully with all skin types).
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Launched by sisters Sarah and Lauren in 2017, By Sarah London is an organic, plant-based skincare range that makes its products by hand in the UK. Transparency matters, and each product comes with a label detailing every ingredient.
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Bathing Beauty tackles skin issues with natural products made in the foothills of The Clwydian Range in Wales with ingredients from ethical suppliers. Packaging is reusable or recyclable, and it donates one percent of its online sales to Stripe Climate programmes.
With the ethos of ‘make more with less’, gender-neutral beauty brand Krī Skincare works with simple formulas created using ingredients that are certified by Leaping Bunny, Ecocert and COSMOS. Krī also donates a portion of its annual revenue to the World Land Trust to help fund the restoration of tropical forest habitats.
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With an impact score of 139.8, Beauty Kitchen quite rightly holds the title of ‘Best for the World’ B Corps. When creating products, the brand avoids using synthetic ingredients, microplastics and animal testing, and donates two percent of its sales revenue to charity partners like The Seahorse Trust and the Plastic Soup Foundation.
High street favourite The Body Shop has been B Corp certifi ed since 2019. The global beauty giant launched in the 1970s with the goal to create ethically sourced wellness products. These days, you can find The Body Shop advocating against climate change and for refilling your shampoo bottles.
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Another brand awaiting B Corp status is Aurelia, which specialises in probiotic skincare made in Britain. Partnering with NGOs like PhytoTrade Africa to source its coveted botanicals, Aurelia makes sure that all its ingredients are sourced fairly and benefit the local communities that harvest them.
Aromatherapy Associates is a leader in luxury wellbeing, with a focus on rich blends of essential oils. Since achieving B Corp status in 2020, the brand has removed over 1.5 tonnes of virgin plastic from its product lines – and by 2023 it hopes to be completely carbon neutral.
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Animal-derived ingredients are the norm when it comes to haircare. But B Corp pending Monpure, the world’s first scalp and hair health brand, stands out from the crowd. Committed to slow beauty, the brand works with handpicked ethical suppliers, uses vegan and cruelty free ingredients like Silkgel and packs its products in 100 percent recyclable packaging.
Certified vegan and cruelty-free, makeup brand Seeds of Colour added another string to its bow this year when it achieved B Corp status. It is best known for its richly pigmented colour balms – which can be used on the lips, cheeks and eyelids – made from fruits and vegetables.
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Starting a new chapter in women’s healthcare is DAME, which creates reusable period products (including the world’s first reusable tampon applicator) that are free from both toxins and single-use plastic. The first British period brand to become Carbon Neutral Plus accredited, DAME aims to make period products sustainable and accessible to all.
Featured image: SBTRCT
