Jo Malone London Just Opened The Ultimate Summer Pop-Up

6 hours ago

The British seaside comes to London with this ice cream-scented pop-up

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If it wasn’t made clear by the rolling heatwave, the army of sunbathers in Hyde Park or the hoards of people making their way to Wimbledon: summer has arrived in London. The only thing missing? A big scoop of ice cream – or, at least, something similar. And thankfully, you can get your fix of British beach vibes at London’s South Bank this week, where Jo Malone London is hosting a summery pop-up to celebrate the arrival of its Raspberry Ripple collection. We have all the details.

More London Pop-Ups

Inside Jo Malone London’s Raspberry Ripple Pop-Up Experience

London’s sweetest summer pop-up has arrived. Jo Malone London brings a slice of the British seaside to the banks of the River Thames this week, with a brand new fragrance inspired by an old favourite: raspberry ripple ice cream.

Capturing the magic of a day at the beach – sandcastle building, seashell collecting and wading through the water – the perfumer’s new scent delivers a scoop of lush raspberries, redcurrants and white musk to create the ultimate nostalgic ice cream flavour. And if you’re thinking that ‘raspberry ripple’ sounds too sickly-sweet for you, we’d encourage you to pop along and give the scent a go for yourself, it’s light and elegant, and layers beautifully with its partner scent, Wood Sage & Sea Salt for a slightly crisper, salty dry-down fragrance.

The Jo Malone Raspberry Ripple pop-up

To mark the launch, Jo Malone London is setting up (pop-up) shop in the capital. Running from Thursday 3 until Sunday 6 July, the multi-sensory experience invites visitors to explore a seaside boardwalk and colourful beach huts inspired by the new Raspberry Ripple fragrance. There’s also photo ops, in the form of a seaside postcard-style photo booth, as well as the chance to create your own retro bunting with a stamping workshop and the option to send a digital postcard to friends and family.

Visitors will also be able to explore the limited edition summer collection in person, and immerse themselves in the key notes of the new scent, before leaving via the retro ice cream hut, where a free scoop of raspberry ripple ice cream or raspberry sorbet is available for the road. Get there (and get the scent) while you can, as the experience is as limited as this limited edition scent, making a mark on London’s South Bank, beside the London Eye, for just four days. Here’s hoping the sun holds out, though is any British day at the beach complete without an unseasonable summer shower?