Discover Molton Brown’s Fragrant Bath & Body Products, Plus Luxurious Skincare

By CTH Editors

6 months ago

Molton Brown is a Great British Brand 2024


Molton Brown is an entry in our Great British Brands 2024 book. 

Molton Brown: Great British Brand 2024

Molton Brown refillable beauty products surrounded by foliage

‘We started out as a family-founded hair salon on South Molton Street in 1971 and were one of the first British brands never to test on animals in creating our 100 percent vegetarian formulas. Today, we help customers be kinder to the earth without compromising on the luxury they love.

As British makers of fragrance, we operate in a category that is about creating trust and memories – moments that people love to feel in person. That’s why our passionate team of in-store experts are just as key as ever. Having conversations gives customers a deeper insight, and we can help individuals choose what’s right for them. This is why we’re investing in the transformation of our retail estate, including our Regent Street flagship.

Customers can take advantage of our signature services from one-on-one advice, personalisation, and masterclasses, to hand and arm massages and tailored gift-wrapping – it’s the real-life, unique Molton Brown experience. We take a hybrid approach to technology though. iPads are stationed instore which customers can use to experience personalised fragrance consultations through our interactive “Fragrance Finder” tool which cleverly matches their personality to a scent.

When it comes to digital, fragrance is so much more than a one-click purchase and we’re investigating how best to interpret this. Online and on social, customers can discover editorial round-ups of our heritage, how-to guides, inspiring ideas and influencer partnerships. AI is reshaping retail – as we enhance our digital customer experience, we’re exploring the potential of AI to bridge the gap in assisted purchases. Especially as selling fragrance online comes with its own unique set of challenges. Specifically, we’re looking into how this technology has the power to deliver personalised product recommendations. We’re raring to lead the charge with more innovative plans to develop our technology ecosystem for the future.’

Beatrice Descorps, Vice President of Global Marketing

Molton Brown store

Five Proudest Moments

  1. Molton Brown is founded as a hair salon in 1971 by Michael Collis and Caroline Burstein in Mayfair.
  2. Being awarded a Royal Warrant in 2012 from Her Late Majesty Queen Elizabeth II for commitment to the highest standards of quality.
  3. Reimagining the collection of eaux de parfum and toilette in 2019 to create unique fragrances using the finest quality ingredients.
  4. Transforming the flagship Regent Street store in 2023, with sustainability at its heart: refillable collections in pride of place; cork floor and wall tiles; all props sourced secondhand.
  5. The 2023 launch of the ‘low impact, high-luxury’ Infinite Bottle collection, featuring a refillable bath and shower gel bottle made from 100 percent recycled aluminium (which is infinitely recyclable) and refill pouches. The brand announces that 50 percent of products will be reusable or refillable by 2030

What I’ve Learnt

  • True luxury can and should live hand-in-hand with sustainability – it is our responsibility to provide customers with product solutions that deliver on both.
  • Beauty isn’t one ideal definition: it means something different to everyone.
  • To stay faithful to our authentic selves and our enduring beliefs as we ebb and flow with trends in a way that is meaningful to us.

MOLTON BROWN

227 Regent Street, London, W1B 2EF

+44 (0)20 7493 7319

moltonbrown.co.uk

@moltonbrown