Pantone Has Announced Its Colour Of The Year For 2024

By Charlie Colville

6 months ago

Things are looking peachy in 2024

Every year, colour enthusiasts eagerly anticipate the arrival of Pantone’s viral colour trend forecast. The colour in question, which remains top secret until December, is predicted to influence everything from clothing and makeup palettes to wallpaper and packaging. And the results are in: the Pantone Colour Of The Year 2024 is Peach Fuzz.

Pantone Colour Of The Year 2024: Peach Fuzz

It’s official, we’re going to see everything through peach-tinted lenses come 2024. Pantone announced its Colour Of The Year for 2024 just this morning, introducing Peach Fuzz, which the global colour authority describes as ‘a velvety gentle peach whose all-embracing spirit enriches mind, body and soul.’

Colour swatches and peach coloured items | Pantone Colour Of The Year 2024

(c) Pantone

As many people who follow the trend know, Pantone tends to pick its colours with reference to what it would like to see and encourage in the following year. A light and rosy hue not too dissimilar to golden hour, Peach Fuzz is all about softness and warmth – a stark contrast to the turmoil many people have endured around the world in 2023. The Colour Of The Year is a response to this turmoil, and a call for a more nurturing, empathetic and compassionate mindset while navigating 2024.

‘A cosy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel and heal and to flourish from, whether spending time with others or taking the time to enjoy a moment by ourselves,’ says Leatrice Eiseman, Executive Director at the Pantone Color Institute. ‘Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.’

Peach coloured clouds

(c) Pantone

Dubbed ‘a fresh approach to a new softness’, Peach Fuzz is an emphasis on all things sweet and airy. Think fluffy clouds, flowers at sunset and light rays peeking through blush-coloured feathers. It’s also a calmer colour, compared to 2023’s Viva Magenta or 2022’s True Red, signalling a shift towards gentleness and sophistication. ‘Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been rephrased to have a contemporary ambiance,’ says Pantone.

Global messaging is a key part of the identity of Peach Fuzz, with Pantone indicating they want to use its calming shades to communicate a desire for togetherness, community and collaboration.

‘With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love,’ says Laurie Pressman, Vice President of the Pantone Color Institute. ‘The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul… [we are] grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities. We look forward to continuing this for many more years to come.’

Jellyfish on orange background

(c) Pantone

What Is Pantone Colour Of The Year About?

The Colour Of The Year is a trend forecast created by Pantone to predict which colour will dominate across fashion, beauty, interiors and design for the upcoming the year. The colour in question is chosen during a secret meeting of representatives from various nations’ colour standards groups, with the meeting hosted in a European capital.

Colour Of The Year was first set up by the Pantone Institute in 1999, with the first colour, Cerulean, forecasted for 2000. Through the years, it’s become a globally recognised trend that many brands and trendsetters follow.

What Are The Previous Colours Of The Year?

We’ve had 27 colours in total chosen as Pantone’s Colour Of The Year (in 2016 and 2021, two colours were chosen instead of one), you can see them all below.

  • 2024 – Peach Fuzz PANTONE 13-1023 #FEBE98
  • 2023 – Viva Magenta PANTONE 18-1750 #BB2649
  • 2022 – Very Peri PANTONE 17-3938 #6667AB
  • 2021 – Illuminating PANTONE 13-0647 #F5DF4D & Ultimate Gray PANTONE 17-5104 #939597
  • 2020 – Classic Blue PANTONE 19-4052 #0F4C81
  • 2019 – Living Coral PANTONE 16-1546 #FF6F61
  • 2018 – Ultra Violet PANTONE 18-3838 #5F4B8B
  • 2017 – Greenery PANTONE 15-0343 #88B04B
  • 2016 – Serenity PANTONE 15-3919 #92A8D1 & Rose Quartz PANTONE 13-1520 #F7CAC9
  • 2015 – Marsala PANTONE 18-1438 #955251
  • 2014 – Radiant Orchid PANTONE 18-3224 #B163A3
  • 2013 – Emerald PANTONE 17-5641 #009473
  • 2012 – Tangerine Tango PANTONE 17-1463 #DD4124
  • 2011 – Honeysuckle PANTONE 18-2120 #D94F70
  • 2010 – Turquoise PANTONE 15-5519 #45B5AA
  • 2009 – Mimosa PANTONE 14-0848 #F0C05A
  • 2008 – Blue Iris PANTONE 18-3943 #5A5B9F
  • 2007 – Chili Pepper PANTONE 19-1557 #9B1B30
  • 2006 – Sand Dollar PANTONE 13-1106 #DECDBE
  • 2005 – Blue Turquoise PANTONE 15-5217 #53B0AE
  • 2004 – Tigerlily PANTONE 17-1456 #E2583E
  • 2003 – Aqua Sky PANTONE 14-4811 #7BC4C4
  • 2002 – True Red PANTONE 19-1664 #BF1932
  • 2001 – Fuchsia Rose PANTONE 17-2031 #C74375
  • 2000 – Cerulean PANTONE 15-4020 #9BB7D4

(c) Pantone


You can find out more about Pantone’s Colour Of The Year at

Images courtesy of Pantone