Legendary Cruise Line Cunard Has Added Another Ship To Its Fleet

By CTH Editors

6 months ago

Cunard is a Great British Brand 2024

Cunard is an entry in our Great British Brands 2024 book.

Cunard: Great British Brand 2024

‘Heritage is undeniably rooted in Cunard’s DNA, and the glamour that goes along with that. We offer something elegant and timeless. Storytelling is really important too, and we’re lucky to have a wealth of stories from our 183-year colourful history. Many of our guests enjoy extended voyages with us and some even spend months on board travelling the world. But it’s almost less about the destination and more about the journey.

More of our guests are looking to research and book experiences digitally, so we have the opportunity to bring the brand and product alive digitally, through video, sound and using guest feedback. As we look ahead to the launch of our new ship Queen Anne, we have worked with world-renowned designers famous for the interiors of some of the world’s most luxurious hotels and restaurants. We have woven together the very best features from land-based hotels, with our signature entertainment, fine dining experiences and White Star Service.

Queen Anne will have more dining options than we’ve had on any ship, with 15 restaurants. It’s about taking our heritage and designing something truly modern for the future. Wellness is going to be a really big theme on Queen Anne. It will have our largest-ever spa at sea and a restaurant dedicated to wellness, with organically and sustainably sourced meat, fish and other ingredients, and it will be very much plant-based. 

Our four ships will offer something different in different parts of the world, including new event voyages featuring theatre, gastronomy and wine, arts and literature. Our week-long Literary Festival at Sea event voyage sailing across the Atlantic on our flagship Queen Mary 2, for example, is a literary haven, where book lovers engage with a whole host of acclaimed authors, poets, journalists, critics and historians.’

Katie McAlister, President

Five Proudest Moments

  1. Queen Elizabeth II was welcomed aboard Queen Mary 2 as godmother to the ship in 2004. The late monarch was also godmother to Queen Elizabeth (2010), while The Queen is godmother to Queen Victoria (2007).
  2. In 2015 we celebrated our 175th anniversary in our spiritual home of Liverpool. More than one million people from across the North West lined the river Mersey to see Queen Mary 2, Queen Victoria, and Queen Elizabeth sail down it.
  3. The launch of the first Transatlantic Fashion Week in 2016, on our flagship Queen Mary 2, the world’s only ocean liner.
  4. In 2017 we were the first cruise line to host a film premiere on board, with the launch of The Greatest Showman on Queen Mary 2.
  5. In 2023 we celebrated a centenary of the first ever round-the-world voyage on RMS Laconia with our Sea Views exhibition, curated by British photographer and filmmaker Mary McCartney.

What I’ve Learnt

  • Love your brand, focus on your guests, and always innovate and evolve your product.
  • It’s okay to not have your career completely planned, but if you keep doing what you really love, you will give yourself a sense of purpose.
  • The importance of building diverse teams, ensuring that everyone feels challenged, valued, and passionate about what they do.


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