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There’s a One-Bedroom Only Hotel Coming to Primrose Hill

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Opening in Primrose Hill, Hotel 1729 is a one-bedroom only hotel designed in collaboration with Tom Hingston to recreate the essence of Maison Ruinart.

The hotel opens its doors for 12 short days from 30 June until 10 July, so you had better book your stay now.

Hotel 1729; a One-Bedroom Hotel

Hotel 1729

This July will see a brand new concept by Tom Hingston land in London, an exclusive over-night experience inside a one-bedroom only hotel. Situated in a hidden location in Primrose Hill, Hotel 1729 aims to recreate the experience of the world’s first established champagne house, Maison Ruinart, created in 1729. Guests will experience the unexpected during a night of indulgence that surpasses expectation with designs by Tom Hingston.

‘Ruinart has connected with artists since 1896 and the experience at Hotel 1729 promises to embody Ruinart’s vision that ‘vivre est un art’* whilst encapsulating the singularity and timeless appeal of this very special Maison,’ – Frédéric Dufour, CEO of Ruinart.

Having worked with some of the world’s most innovative musicians and filmmakers, Tom Hingston of Hingston Studios designed the concept to bring a disruptive, imaginative and sensory hotel experience to the streets of London. Commisioned by Ruinart, the unique hotel will embrace the juxtaposition of heritage and modernity with the use of storytelling and unexpected visual twists.

Having won several awards for work in music, Hingston Studio has collaborated with the likes of Nick Cave, The Rolling Stones, David Bowie, U2, Lady Gaga and many more renowned artists.

‘Over the years, we have touched upon so many individual aspects of this brief – set design, interiors, art direction, sound and lighting design. Hotel 1729 represents a great opportunity to bring all this experience together and realise it in one fantastic space. To be able to do that for a brand such as Ruinart, where magic and innovation sit at the heart of everything, is really exciting,’ – Tom Hingston.

Hotel 1729

During each stay, guests will taste a menu of experimental food to tickle the senses which will be personally hosted by Ruinart Maître d’Hospitalité. Guiding guests through a tasting of several Ruinart champagnes will be Olivier Livoir, as experimental Danish chef Bo Lindegaard pairs each tasting perfectly with imaginative culinary cuisine. Hotel residents have the choice to invite up to four guests to accompany during the stimulating experience.

Hotel 1729 promises to embody Ruinart’s vision that ‘vivre est un art’ (living is an art form).

Bookings can be taken from 30 May at and Hotel 1729 opens from 30 June until 10 July.

Overnight stay for two including Ruinart Champagne, dining experience and breakfast is priced at £850.

Overnight stay for two including Ruinart Champagne, dining experience plus breakfast, with four additional evening guests is priced at £1,250.