The Pembroke: An Exclusive First Look Inside London’s New Members’ Club
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2 days ago
Belgravia's hot new club will open its doors later this year
In late 2025 – in the same way a royal birth is announced – a note appeared on the door of a sprawling townhouse in Belgravia. ‘In Autumn 2026, a new members’ club will open at the historic 6-7 Grosvenor Place in Belgravia,’ it read. Then, in February this year, Country Life Magazine featured a job advert for a dedicated butter sommelier for said club – alongside equally intriguing roles like a sports tzar and a club matchmaker. Both these stunts successfully sparked intrigue for the new opening, while also serving as an early signal of the vibe: eccentric, fun and exclusive. And now, with just a few months to go until opening, C&TH was invited in to have a sneak peek at the hotly anticipated venue.
Inside New Belgravia Superclub The Pembroke
Billed as London’s first super-members’ club, The Pembroke will span over 50,000 sq ft of space in a historic building that was once home to former prime minister Sir Henry Campbell-Bannerman. During another lifetime, it served as a women-only members’ club called Forum – and nods to both are subtly woven throughout.
It’s an esteemed location: perched on the upper edges of Belgravia, directly opposite the Peninsula Apartments (which have been snapped up by a flurry of ultra-high-net-worth individuals like Blackstone CEO Stephen Schwarzman and WhatsApp co-founder Jan Koum). The fact that the club overlooks part of the Buckingham Palace gardens adds another touch of prestige.
Will Woodhams at The Pembroke
Speaking about the area, club director Will Woodhams described Belgravia as ‘the last truly tasty part of London,’ adding that it’s ‘so understated but so much happens behind closed doors’. And, unlike nearby Mayfair, Belgravia is somewhat underserved when it comes to members’ spaces (the only other nearby is the Caledonian Club on Halkin Street, which has been around in its current guise since the 1940s).
The Pembroke hopes to bring something new to London’s members’ club scene. ‘This truly special place has a slightly grand scale that conceals its intimate and magical atmosphere,’ describes Woodhams. ‘We’ve begun anew, aiming to redefine what a London members’ club should be.’
It’s designed to feel like your great aunt’s quirky townhouse, with numerous different spaces to relax, work, dine and drink which unfold as you weave your way upwards. Food will be central: guests can expect a Japanese chef’s table experience, a cafe, a dining room serving Mediterranean fare and an elevated take on a greasy spoon called Rollo’s – Woodhams’ favourite spot in the club. Buzzy chefs from across London will host pop-ups throughout the year, and a caviar and champagne room will be on offer for members without reservations.
Come weekends, the club will become a party hotspot – members can dance the night away at Emie’s nightclub (named after Emmeline Pankhurst) which will stay open until 3am, or have a nightcap in Monty’s whisky bar. Also open late will be the smoking terrace and cigar room (complete with a dedicated cigar sommelier and world-class extraction system).
Elsewhere you’ll find a games room with checkerboard flooring inspired by Alice in Wonderland, a sports lounge and a cinema club. There’s also a sitting room space where you can use your phone and work – but when the clock hits 5pm, a trolley serving up martinis and daiquiris will signal it’s time to shut the laptop.
Another particularly unique spot is The Nest, found right at the top of the townhouse: a blue, almost otherworldly room which lifetime members will be able to hire for events (with plans to have its own free minibar).
Woodhams notes that an ‘eclectic and fun mix of members’ will ‘make it the cherry on top’ – but who is The Pembroke targeting?
We’re told membership is less about your job or background and more about bringing a variety of really good people together. The club committee includes a range of people aged between 24 and 70 working in industries spanning sport, entertainment, finance and media, and the team expects an eclectic mix of members too. Saying that, the lively, informal vibe will no doubt attract a young clientele – and indeed lots of under 30s have been applying already. In Will’s words: ‘We’re kind and fun people who want a place to call home.’
Pre-launch membership starts at £1,500 per year for under 30s, with a £500 joining fee; or £2,750 per year for everyone else, with a joining fee of £1,000. There’s also a Plus One membership option for couples who live together, costing £4,250 per year for two.
Interested? You can apply here – and be sure to ‘include your humour’ for the best chance of success.
