Jush London: An Innovative Company Pushing The Boundaries Of Furniture Design

By CTH Editors

5 months ago

Jush London is a Great British Brand 2024

Jush London is an entry in our Great British Brands 2024 book.

Jush London: Great British Brand 2024

‘At the forefront of revolutionary furniture design, Jush London epitomises modern sophistication and innovative luxury. A new company, we envision a realm where craftsmanship meets technology, tradition intertwines with contemporary allure, and each piece narrates a timeless tale.

As a purveyor of opulent furnishings, we offer a collection of meticulously crafted pieces. Alongside these completed pieces, we have a bespoke service tailored to the customer’s taste, ensuring each piece of furniture will be cherished and handed down through generations.

Jush London collaborates with visionaries across art, fashion, and craftsmanship, with an aim to shatter conventional boundaries. Our inaugural piece is a desk adorned with the captivating artwork of Tishk Barzanji, hand-crafted from 384 pieces of the finest walnut, fusing artistry and functionality. This marks just the beginning, as our alliances with esteemed fashion designers and renowned jewellers promise future revelations in the realm of exquisite furniture.

In the ever-evolving landscape of innovation, Jush London embraces AI as a kindred spirit. AI serves as our ally, propelling us beyond the limits of conventional design and allowing for unparalleled creativity.

And technology makes us more sustainable, allowing us to be less wasteful in terms of the materials that we use. However, amid the increasing use of machinery and technology, we remain steadfast in our reverence for the raw elegance of the materials that define our creations. What sets Jush London apart is not just our commitment to exceptional design but the alliances we forge with the finest talents in the industry. Collaborating with individuals who share our principles, ethos, and values will be the cornerstone of our success. In this journey of continual refinement, we have learned that greatness can always be elevated, and turn challenges into triumphs.We think Jush London will attract those who appreciate the extraordinary, where heritage and innovation converge.’

Pritesh Lad, founder

What I’ve Learnt

  • Collaborating with the best people within the industry, with aligned principles, values and ethos, makes working together much easier and satisfying.
  • You’re always learning new things, and can constantly improve. If something’s great, you can make it even better.
  •  Just enjoy the day to day. If you enjoy what you do, it’s easier to face challenges and problems.


Vithal House, 35 Gorst Road, Park Royal NW10 6LA

+44 (0)20 8961 1342