Studio PDP: The Architects Designing for People and Place

By CTH Editors

6 months ago

Built around the pillars of ‘people, design and place'

Studio PDP is an entry in our Great British Brands 2024 book. 

Main image of Chelsea Barracks by Jack Hobhouse

Studio PDP: Great British Brand 2024

Last Year year saw our brand evolve from PDP London to Studio PDP. Built around our core pillars of ‘people, design and place’, the name reflects the care, detail and craft which goes into our work as a design-led, people-focused practice.

This year is our 30th anniversary, we’re proud to have a diverse portfolio for a range of clients, new and old, including London Estates, charitable foundations and developers with exciting aspirations for low-carbon, socially impactful buildings.

In 2023 we saw permission granted to combine three sites along Sloane Street, Hans Crescent and Pavilion Road to create a characterful, mixed-use development.Sensitively designed to reflect its context, the development forms part of Cadogan’s strategy to transform and enhance this vibrant neighbourhood.

We’re currently working on 8 Eaton Lane for CIT; breathing new life into one of Belgravia’s most historic Grade II-listed addresses. Due for completion in 2024, the fossil fuel-free development comprises 42 luxury residences atop seven retail units, wrapped in a meticulously reinstated façade.

Our retrofit and reimagining of Oxford Street’s former House of Fraser store as a vibrant mix of offices, upgraded retail space and leisure facilities is ongoing. We’re also transforming Piccadilly’s former In and Out Club into the five-star Cambridge House Hotel, complete with seven private residences.

Further afield, we’re delivering the prestigious Landmark on Robson development for Asia Standard Americas in downtown Vancouver, collaborating with local architects MCM. It comprises retail space, offices and two residential towers joined by a podium (housing myriad shared amenities).

When it comes to architecture, there is no substitute for the human touch, eye and experience. We understand how people live, work and spend their time. Whether it’s a home, a workspace, or a community, our goal is to fulfil the fundamental human need for spaces that are not just functional, but enriching and meaningful.’

Pedro Roos, Andrew Davidson and Alec Howard, Partners

The Gaumont by Studio PDP Credit Cadogan

The Gaumont by Studio PDP. Image by Cadogan

Five Proudest Moments

1.The launch of The Gaumont for Cadogan; opening this year is a new commercial and cultural anchor on the King’s Road housing a rooftop bar, cinema, workspaces, residences, retail and ‘creative cluster’.

2. Rebuilding Regent’s Crescent to the original Grade I-listed John Nash design, with a mix of beautiful new apartments, mews houses and retrofitted apartments.

3. Designing 28 homes with a contemporary aesthetic at Whitesands, the tranquil coastal region of South Lantau.

4. Completing Duke of York Square, the award-winning public square, with multiple uses that has become a key destination on the King’s Road.

5. The completion of four projects at Chelsea Barracks: restoration of the Garrison Chapel, restaurant, new townhouses and a mews house.

Studio PDP team

Studio PDP team. Photo by Adam Parker

What I’ve Learnt

  • Collaboration fuels innovation: our team thrives on the distinct expertise everyone brings to the table.
  • Adaptability in a dynamic landscape: Architecture is ever-evolving so we know the importance of staying agile and adaptable.
  • Client and user-centric focus: our success hinges on the satisfaction of the people who use our spaces and places.
  • Beyond designing buildings, we are crafting experiences.


5-6 Eccleston Yards, London SW1W 9AZ 

+44 (0)20 7730 1178