Could You Be TikTok’s Next Fashion Innovator?

By Charlie Colville

9 months ago

The video sharing platform is hosting a competition to find the next big designer

Are you a UK-based creative? Then you’re in luck. TikTok is on the hunt for the next generation of fashion innovators with #TikTokfashion, a design competition open to designers of all levels. Here’s how to enter – and what you could win.

The #TikTokfashion Competition

Regardless of your skill level – whether wannabe designer, recent graduate or content creator –TikTok is opening the door for fashion-focused individuals to expand their platform with its new competition #TikTokfashion. Open to UK entrants only, those participating will need to upload a video of them designing and making something (either upcycled or brand new) for the chance to showcase their looks at a TikTok event during London Fashion Week in February 2024. The lucky winner will also have their garments produced for the event, as well as receive representation from SheerLuxe’s brand new fashion talent agency Blush Talent Management for six months and funding towards the creation of a brand film.

‘At TikTok, we believe that creators are truly the heart of our platform. It’s incredible to see how their creativity and authenticity is driving trends and conversations that positively impact today’s thriving industries, including fashion,’ said Edel Flood, Head of Lifestyle & Education at TikTok UK. ‘We are committed to celebrating our vibrant community as well as continuing to provide exciting new opportunities for emerging talent. The #TikTokFashion design competition will enable an aspiring new designer to get a unique opportunity to showcase their looks and start to build their creative portfolio.’

@tiktok_uk Designers of TikTok, show us what you’ve got! Search ‘TikTok Fashion’ to discover more and enter 🫶✨( T&Cs Apply) #TikTokFashion ♬ original sound – TikTok UK

Who Are The Judges?

The judging panel for the competition spans creators and industry experts, including influencer, illustrator and journalist Andrea Cheong, industry insider and #TikTokFashion collective member Bernard Garby, Irish street style photographer Verona Farrell and SheerLuxe editor-in-chief Charlotte Collins.

How To Enter TikTok’s Fashion Competition

TikTok’s instructions to enter the competition are as follows:

  1. You need to design and create either an upcycled piece or a brand new, original design
  2. Document the creative process from start to finish and use the footage to create a TikTok video – make sure you clearly show the end result
  3. Post your video on TikTok, adding the ‘add yours’ sticker on the editing page using ‘Show your fashion designs’ as your prompt
  4. Go to the in-app hub to fill in the form and submit your entry (you can search ‘TikTok fashion’ to find it in-app)

The competition is free to enter and started on 1 November 2023, closing at the end of the month. A winner will be announced in the new year.

Featured image: Shingi Rice, Unsplash