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8 months ago
Meet your new plant-based heroes
Whether you’re a life-long vegan, a casual partaker or just trying out Veganuary for the first time, it’s worth keeping in mind that veganism isn’t just about the food – it’s often a lifestyle choice. Dip your toes into the world of vegan beauty with our guide to the best British plant-based skincare brands.
The Country & Town House Responsible Buyers’ Guide
Starting out with the goal to create haircare products that avoided irritating the scalp, beauty brand Wild Science Lab has begun dipping its toes into the realm of skincare. All of the brand’s formulations are certified cruelty free and vegan, and its skincare line brings together vitamin C, essential oils and active natural ingredients to offer a refreshing complexion boost. There are currently three skincare lines available to try under Wild Science Lab.
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You might remember TRUE Skincare from its stint on Dragons’ Den, where resident dragon Deborah Meaden invested in the brand. The two pillars of the brand are its dedication to using organic ingredients and its waterless formulations – alongside its commitment to offer luxurious skincare at affordable prices. TRUE Skincare’s products are also certified organic and cruelty free.
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This small hair and skincare brand was founded in 2020 by Natalie Hughes, who was pushed to make a change when, following her mother’s breast cancer diagnosis, she noticed how many potentially harmful ingredients went into our everyday selfcare products. Sakrid specialises in beauty products that are completely derived from natural ingredients – and although there’s currently just a handful of skincare products in the Sakrid line, they are all vegan, halal, cruelty free and handmade in the UK.
Made with sensitive skin in mind, Pai Skincare is another ultra-certified beauty brand (vegan, organic, cruelty free and B Corp) for your radar. All products are formulated and manufactured in Pai’s London HQ, where the team carefully craft a range of cleansers, toners, moisturisers, boosters and more. The story behind the brand is also an interesting one, coming to fruition when founder Sarah Brown developed urticaria – and found herself struggling to find hypoallergenic and organic skincare that wasn’t full of synthetics or irritants.
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B Corp beauty brand UpCircle ticks a lot of boxes for us here at C&TH – not only is the brand vegan (given the green light by The Vegan Society), it’s also certified organic and cruelty-free, and committed to being plastic negative. UpCircle is best known for formulating its skincare using salvaged ingredients from the food and drinks industries, picking up used coffee grounds from cafes and leftover fruit water from juicers, for example.
Vegan skincare products are those that do not contain any animal ingredients or animal-derived by-products. Instead, these products are often (but not always) made with plant extracts and essential oils, rich in antioxidants, minerals and vitamins.
Featured image: TRUE Skincare
