There’s nothing quite like London Fashion Week, from the glamorous shows and sparkling collections to the contagious buzz that sweeps across the city. But a lot goes into the looks you see on the runway – and we don’t just mean the clothes, either. We went backstage ahead of Emilia Wickstead’s SS24 show for LFW, where the Chantecaille team, led by MUA Petros Petrohilos, ran us through the makeup looks for the day (and which products to use to recreate the look at home).
BTS: Makeup At Emilia Wickstead’s SS24 LFW Show
Hi Petros, we hear you’ve been busy preparing the makeup looks for Emilia Wickstead’s SS24 show. How do you prepare for a show and what’s the creative process like?
We meet with the designer and the stylist to go through the collection, looking at the inspiration board they have and talking about any ideas they have. We’ll then practice hair and makeup on some models, making alterations where needed. The final step is where we see the models in clothing from the collection with hair and makeup, so that we can finalise their runway looks.
How would you describe the look you’re going for today?
The look for Emilia Wickstead is all about glowing skin – flushed cheeks, sun-kissed like you’ve spent the day at the beach. We’ve also incorporated some metallic eyeshadow, melted on the lids. It’s all very glowy, very fresh, very modern, very healthy.
What inspirations have you drawn on for the show looks?
The goal was to create this sun-kissed, healthy look. We drew on a lot of 90s minimalism, wit dewy skin, flushed cheeks and stained lips being a focal point.
How do the makeup looks work with Emilia Wickstead’s SS24 collection?
The collection itself was inspired by this more liberal movement of women’s dressing in the 1920s and 30s, with a focus on the artsy beach culture from the South of France. Emilia Wickstead used lots of colour and bold prints this season with reference to this, so we wanted to keep the makeup quite minimal and make it all about skin and texture. Healthy, glowing skin – like the girls you might see coming back from a day by the sea.
Which hero products have you been using for the show?
The cheek gel and the cheek highlighter, which are used together for this makeup look. We apply the highlighter first, then put the cream blusher on top to create that flushed, sun-kissed, dewy look.