A Guide To London Fashion Week SS24
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A Guide To London Fashion Week SS24

Your guide to the capital's style season

The UK fashion capital will be abuzz this September as it welcomes another instalment of London Fashion Week. With big name designers and newcomers alike taking to the runway, it’s one of the biggest events on the style set’s social calendar. Want to know what’s happening this season? Read our guide below for everything you need to know about London Fashion Week SS24. 

The following information comes from the provisional schedule published in Jul 2023, and is subject to change.

A Guide to London Fashion Week SS24

When is it?

London Fashion Week will be presenting an array of designers showcasing their SS24 collections between Friday 15 September and Tuesday 19 September 2023, in a combination of digital and physical shows.

Where is it?

A combination of runway shows, presentations and events will take place in multiple locations across the capital. Shows are typically invite-only and locations are revealed nearer the date. You’ll be able to catch the shows online on the LFW website, and will likely see very fashionable-looking guests trotting off to events around London each day.

Schedule Highlights

Over 100 designers are confirmed to feature in the London Fashion Week schedule, including legacy brands like Burberry, Richard Quinn and Paul Costelloe. With so much amazing talent on show, it’s tricky to narrow things down when it comes to choosing shows to see and stream – so we’ve rounded up some of the physical shows we’re most excited to see below.

Models on runway

Richard Quinn LFW AW23 (c) Chris Yates

FRI: 15 September

The season comes out in full force on the Friday, with 27 shows and events taking place across online and across London. Some of the highlights we’re looking forward to include Paul Costelloe kicking off the season with a catwalk at 9am, catwalks from Bora Aksu and Ahluwalia, and world-building showcases from Eirinn Hayhow.

SAT: 16 September

This is another big day at LFW, with over 20 events and shows scheduled. Expect to see BFC/Vogue Designer Fashion Fund winner 16Arlington showcasing its new womenswear collection, a colourful catwalk show from British designer (and BFC Fashion Trust 2023 recipient) Molly Goddard in the afternoon and the iconic Richard Quinn making his mark on the runway in the evening.

Close up of line of models in evening gowns


SUN: 17 September

We have another 16 live events to look forward to on Sunday, from catwalks and presentations to evening celebrations. The morning kicks off with a catwalk presentations from Sinead Gorey and Susan Fang, while the afternoon sees fairy tale-esque Irish designer Simone Rocha hitting the runway with their SS24 collection, and the evening an elegant catwalk from Erdem.

MON: 18 September

Another day, another 15 shows to sink your teeth into. The morning kicks off with a catwalk presentation from royal favourite Emilia Wickstead, with the return of British designer Supriya Lele in the afternoon. Canadian-British label Edeline Lee will be hosting immersive presentations for LFW-goers, while royal warrant holder Burberry is set to round off the evening with a catwalk show.


Simone Rocha LFW AW23 (c) Ben Broomfield

TUES: 19 September

Tuesday is the last day in the schedule, and with just seven shows on the agenda we expect to see designers start to retreat from the capital once the day’s shows are finished. The main highlight of the day is a Ukrainian Fashion Week presentation, featuring designers GASANOVA, My Sleeping Gypsy and Nadya Dzyak taking to the runway at 10am and Ukrainian brand FROLOV returning to LFW for another year.

You can check out the full schedule for London Fashion Week here.

Online Shows

A selection of shows continue to run online alongside or instead of in person this year, with an unveiling of new collections on the London Fashion Week website. In this case, a campaign video will take the place of a traditional runway show or physical presentation. There are admittedly less designers going online this year (especially with lockdown restrictions now a thing of the past), but some of the designers taking to the digital runway include:

Group of models walking forward

Bora Aksu LFW AW23


An ongoing segment of London Fashion Week is the British Fashion Council’s NEWGEN initiative, which gives a platform to emerging fashion designers that have demonstrated a ‘strong aesthetic and innovative approach to design’. Designers supported by this programme will receive financial support and mentoring as well as showcasing opportunities.

The NEWGEN committee is led by Sarah Mower MBE, who also oversees the Ready-To-Wear panel, while British jewellery designer Stephen Webster MBE leads the Accessories panel. The NEWGEN recipients for 2023/24 include Aaron Esh, Chet Lo, Helen Kirkum, LABRUM London and yuhan wang. See the full list here.

The BFC will also be launching a short film series celebrating the 30th anniversary of the NEWGEN scheme, titled Sartorial Stories. Shot by Rankin Entertainment, the five-part series will highlight the initiative’s history and alumni, as well as follow the journeys of current and former NEWGEN designers. The designers taking centre stage include Bianca Saunders, Cozette McCreery, Priya Ahluwalia, Robyn Lynch and Sinead O’Dwyer. Short films will be released every week from 11 August until 8 September, culminating in the opening of Rebel: 30 Years of London Fashion exhibition at the Design Museum, which opens on September 16 (during London Fashion Week). The exhibition will showcase nearly 100 looks from the likes of JW Anderson, Christopher Kane, Molly Goddard, Steven Stokey Daley, Harri, Craig Green, Meadham Kirchhoff and Wales Bonner.


An ongoing instalment at London Fashion Week, the DiscoveryLAB is described as ‘an immersive showcasing environment’ where audiences can explore new names and emerging brands within the wider creative industry. Here, you’ll find creatives breaking the boundaries between fashion, music, art, photography and performance and presenting exciting new projects.

Designers on this year’s roster include China-based brand Siyun Huang, London womenswear brand Adrianne Weber and feminism-focused menswear designer Emma Blythe, as well as many more. Browse the full line-up here.

Models in dresses posing for camera

Edeline Lee LFW AW23 (c) Eva K Salvi

City Wide Celebration | #LFWCityWide

A number of ‘unique experiences’ will also take place over London Fashion Week as part of the City Wide Celebration, all of which are open to the public. Events will span designer Q&A sessions, live music performances and limited edition product drops, as well as workshops focused on upcycling and zero waste craftsmanship.

There are over 450 events in total, scheduled to take place at various stores and shopping destinations in the city. This edition’s schedule has yet to be confirmed, but you can take a look at the summer schedule here to get an idea of what will be on offer.


For more details about London Fashion Week SS24, please visit londonfashionweek.co.uk

Featured image: Molly Goddard LFW AW23 (c) Jason Lloyd Evans