A Guide To London Fashion Week AW24

By Charlie Colville

4 months ago

Your guide to the capital's style season

The UK fashion capital will be abuzz this February as it welcomes another instalment of London Fashion Week. With big name designers and newcomers alike taking to the runway, it’s one of the biggest events on the style set’s social calendar. Want to know what’s happening this season? Read our guide below for everything you need to know about London Fashion Week AW24.

The following information comes from the provisional schedule published in January 2024, and is subject to change.

London Fashion Week AW24: What To Expect

When is it?

London Fashion Week will be presenting an array of designers showcasing their AW24 collections between Friday 16th to Tuesday 20th February 2024, in a combination of digital and physical shows.

Where is it?

A combination of runway shows, presentations and events will take place in multiple locations across the capital. Shows are typically invite-only and locations are revealed nearer the date. You’ll be able to catch the shows online on the LFW website, and will likely see very fashionable-looking guests trotting off to events around London each day.

Schedule Highlights

Over 100 designers are confirmed to feature in the London Fashion Week schedule, including legacy brands like Burberry, Richard Quinn and Paul Costelloe. With so much amazing talent on show, it’s tricky to narrow things down when it comes to choosing shows to see and stream – so we’ve rounded up some of the physical shows we’re most excited to see below.

Models walking outdoor runway

Mithridate SS24 (c) Jason Lloyd Evans

FRI: 16 February

The season comes out in full force on the Friday, with 20 shows and events taking place across London. Some of the highlights we’re looking forward to include Paul Costelloe kicking off the season with a catwalk at 9am, catwalks from Bora Aksu and Mark Fast, and showcases from the London College of Fashion and Central Saint Martins.

SAT: 17 February

This is another big day at LFW, with another 19 events and shows scheduled. Expect to see BFC/Vogue Designer Fashion Fund winner 16Arlington showcasing its new collection, a colourful catwalk show from British designer (and BFC Fashion Trust 2023 recipient) Molly Goddard in the afternoon and the iconic Richard Quinn making his mark on the runway in the evening.

Woman in large hat and dress

Harris Reed SS24 (c) Jed Cullen for Dave Benett

SUN: 18 February

We have another 14 live events to look forward to on Sunday, from catwalks and presentations to evening celebrations. The morning kicks off with a catwalk presentations from royal favourite Emilia Wickstead and JW Anderson, while the afternoon and evening sees the likes of Eudon Choi, TOVE and Conner Ives hit the runway with their SS24 collections.

MON: 19 February

Another day, another 11 shows to sink your teeth into. The morning kicks off with a catwalk presentation from Canadian-British label Edeline Lee, with the return of Ukrainian designer FROLOV in the afternoon. Royal warrant holder Burberry is set to round off the evening with a catwalk show.

Models lined up together

Paul Costelloe SS24 (c) Chris Yates/ Chris Yates Media

TUES: 20 February

Tuesday is the last day on the schedule, and with just three events on the agenda we expect to see designers start to retreat from the capital once the day’s shows are finished.

You can check out the full schedule for London Fashion Week here.

Online Shows

A selection of shows continue to run online alongside or instead of in person this year, with an unveiling of new collections on the London Fashion Week website. In this case, a campaign video will take the place of a traditional runway show or physical presentation.

Models walking around courtyard at fashion week

Bora Aksu SS24 (c) Stefan Knauer and Jason Lloyd-Evans


An ongoing segment of London Fashion Week is the British Fashion Council’s NEWGEN initiative, which gives a platform to emerging fashion designers that have demonstrated a ‘strong aesthetic and innovative approach to design’. Designers supported by this programme will receive financial support and mentoring as well as showcasing opportunities.

The NEWGEN committee is led by Sarah Mower MBE, who also oversees the Ready-To-Wear panel, while British jewellery designer Stephen Webster MBE leads the Accessories panel. The NEWGEN recipients for 2023/24 include Aaron Esh, Chet Lo, Helen Kirkum, LABRUM London and yuhan wang. See the full list here.


An ongoing instalment at London Fashion Week, the DiscoveryLAB is described as ‘an immersive showcasing environment’ where audiences can explore new names and emerging brands within the wider creative industry. Here, you’ll find creatives breaking the boundaries between fashion, music, art, photography and performance and presenting exciting new projects.

Designers on this year’s roster include China-based brand Siyun Huang, London womenswear brand Adrianne Weber and feminism-focused menswear designer Emma Blythe, as well as many more. Browse the full line-up here.

Models on runway

Molly Goddard SS24 (c) Ben Broomfield

City Wide Celebration | #LFWCityWide

A number of ‘unique experiences’ will also take place over London Fashion Week as part of the City Wide Celebration, all of which are open to the public. Events will span designer Q&A sessions, live music performances and limited edition product drops, as well as workshops focused on upcycling and zero waste craftsmanship.

There are over 450 events in total, scheduled to take place at various stores and shopping destinations in the city. This edition’s schedule has yet to be confirmed, but you can take a look at the summer schedule here to get an idea of what will be on offer.

1664 Blanc ‘Explorations In Blue’ at Selfridges

1664 Blanc, London Fashion Week’s newly appointed Principle Partner, will be running a series of design-led experiences at Selfridges in celebration of 40 years of LFW. Taking place from 13 to 27 February, Selfridges will be transformed with a striking glass deconstruction of the 1664 Blanc bottle in two of the department store’s Duke Street windows, as well as a contemporary cobalt blue interactive tabac-style kiosque serving 1664 Blanc and Parisian treats. Those nearby will be able to get their hands on a limited edition Blanc newspaper, ‘Le Journal Bleu’, which will feature LFW news and exclusive interviews with British Fashion Council NEWGEN designers.

The Cinema at Selfridges will also set the stage for a pop-up fashion programme, featuring talks by BFC NEWGEN designers Tolu Coker, Saul Nash and Aaron Esh (who will also be offering a sneak peek at their AW24 collections), alongside panel discussions with industry leaders and workshops with London stylists and trend forecasters. selfridges.com


For more details about London Fashion Week AW24, please visit londonfashionweek.co.uk

Featured image: Molly Goddard LFW AW23 (c) Jason Lloyd Evans