SPORTING WOOD, ARE WE?
William Wood was founded by entrepreneur Jonny Garrett in 2017 with £25,000 raised on Kickstarter. It’s named after his firefighter grandfather, and incorporates recycled firemen’s kit, with brass crowns and caseback medallions made from melted-down vintage helmets and straps cut from repurposed hoses. A percentage of sales goes to firefighting charities. The Heat Edition chronograph combines a clever and original dial design with excellent legibility and robust build. The transparent back marked with the legend, ‘In case of fire, break glass’ makes for an amusing touch. £2,495, williamwoodwatches.com