Pinterest Predicts 2024 Is Here – And It’s Wackier Than Ever

By Charlie Colville

7 months ago

From blue makeup and tropical tipples to bow stacking and 70s weddings


If, like us, you’ve been eagerly awaiting the return of Pinterest’s trend forecast, today’s your lucky day. The picture-pinning platform has released its ‘window into the future’, showcasing the trends anticipated to make a splash in 2024. Pinterest creates one of the most accurate prediction reports on the internet, with 80 percent of its forecasts coming true the following year. Want to stay ahead of the curve? These are the trends to get on board with, according to Pinterest Predicts 2024.

Looking For 2023’s Pinterest Predicts? Click Here

Pinterest Predicts 2024 Is Here

What Is Pinterest Predicts?

Pinterest Predicts is Pinterest’s annual trend report, which it collates using global search data from over 482 million users. These are the dominant search trends from the last year which are then used to suggest what will be popular IRL next year. These trends put a playful spin on the hot and thriving, with exciting mood boards and witty titles (So. Many. Puns.) to keep you on your toes.

‘Millions of people turn to Pinterest each month to find inspiration for their next interior and DIY projects, and from their search terms we know what they’re planning to do and buy next – it’s a bit like having a crystal ball!’ says Matt Siberry, Head of Home at Pinterest UK. ‘Expect to see people go bold in 2024, taking home decor inspiration from bright colours and believe it or not, jellyfish. The coffee shop vibe is also coming home with people recreating the cafe experience in their own spaces.’

What Was Popular In 2023?

In 2023, trends were all about facing the future – from biophilic rainscapes and sea-derived superfoods to gender neutral parenting. You can find out all about last year’s trends here.

What Are The Other 2024 Trends?

There are 23 trends in total forecasted in this year’s Pinterest Predicts – four less than last year’s 27 – spanning beauty, celebrations, entertainment, fashion, food and beverages, financial services, hobbies and interests, home, parenting, travel and wellbeing. These are all the trends we expect to see in 2024, in no particular order:

  1. Blue Beauty
  2. Head to Glow
  3. Make It Big
  4. Groovy Nuptials
  5. Jazz Revival
  6. Bow Stacking
  7. Eclectic Grandpa
  8. Melty Mashups
  9. Tropic Like It’s Hot
  10. Cute Coins
  11. Making a Racket
  12. Be Jelly
  13. Give a Scrap
  14. Knockout Workouts
  15. Aquatecture
  16. Kitschens
  17. Western Gothic
  18. Cafécore
  19. Hot Metals
  20. Inchstones
  21. Rest Stops
  22. Dirt Flirts
  23. Big Talk

You can find out about all of the individual trends in depth at business.pinterest.com, but we’ve rounded up some of our favourites below:

Pinterest Predicts Trends We’re Excited To See In 2024

Woman underwater with jellyfish

Images courtesy of Pinterest