Shangri-La the Shard, London Becomes London’s Pinkest Hotel
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Shangri-La the Shard, London Becomes London’s Pinkest Hotel

To mark Breast Cancer Awareness Month

Pink isn’t just about Barbiecore: it’s also widely used to support breast cancer charities. That’s why this month, the Shard‘s iconic spire is turning pink for the fourth year running to shine a light on Breast Cancer Awareness Month. Shangri-La at the Shard, the luxury hotel within the building, will be illuminating a pink light beam across the city as dusk falls to raise awareness of the cause, as well as introducing some themed food and drink offerings.

Shangri-La the Shard, London Becomes London’s Pinkest Hotel

To coincide, and in a new partnership with Breast Cancer Now, the UK’s leading breast cancer research and support charity, the hotel has also launched a few food and drink experiences, including a Pink Sky Brunch on Level 34 and a Pink Afternoon Tea at the TĪNG Restaurant & Lounge on Level 35. There’s also a Pink Garden mocktail at GŎNG Bar on level 52, which has been specially created by their mixologist team, and features 0% Lyre’s Pink London Dry, rhubarb cordial, green cardamon, soda and basil oil.

The Shard lighting up pink

Marek Sikora Photography

For further nods, guests visiting Western Europe’s highest hotel during Pink October will also discover artistic pink installations in the lobby inspired by feathers and neon and topped off with plenty of pink flower displays.

Kurt Macher, General Manager of Shangri-La The Shard, London, said: ‘Breast Cancer Now statistics show that approximately 55,000 women and 400 men are diagnosed with breast cancer in the UK. We’re proud to be supporting such a valuable charity and a worthwhile cause. We look forward to welcoming our guests to the hotel to mark this important movement and show support to those who are or who have been affected by breast cancer.’

Pink brunch at The Shard

Available this month, £1 from each Pink Afternoon Tea and the new three course Pink Sky Brunch will be donated to Breast Cancer Now to fund their vital research.