The House Of Gucci House Is Up For Grabs – For €2.9m

Fashion Month may be over, but its most extravagant moments are still lingering in the imagination. And if all that fur, glamour and sheer Gucciness at Milan’s Fashion Week gave you déjà vu, you’re not alone – we may have Ridley Scott’s opulent biographical crime drama House of Gucci to thank for it.

Rarely far from a fur coat, Lady Gaga’s sumptuously dressed Patrizia Reggiani, remains forever entwined with the film’s elegant and alluring Alpine world. And if, like us – and perhaps Gucci SS27 itself – you have found yourself longing for a return to it, one particularly glamorous piece of that world has now come onto the market.

While the film may lead you to believe that the Gucci clan had decamped to St Moritz, its breathtaking high-altitude residence was in fact portrayed by Villa Laubenò in Gressoney-Saint-Jean, Italy. Now, the elegant House of Gucci retreat is on sale for €2.9 million and looking for a new owner.

Inside Villa Laubenò

Credit: Andrea Dal Prato

Fashion enthusiasts and luxury house lovers alike may recognise the historic property which provided the setting for some of House of Gucci’s most memorable looks and key scenes that would seal the fate of Maurizio Gucci (Adam Driver) and alter the future of the fashion house forever. 

Located in the heart of one of the Aosta Valley’s most prestigious Alpine destinations, with easy access to the Monterosa Ski lifts, Villa Laubenò makes for a truly romantic vision of a secluded mountain retreat. Characteristic balconies overlook sweeping vistas of greenery and mountains, with the peaks of Monte Rosa dominating the horizon. Meanwhile, from the terraces, the outline of Savoy Castle adds another layer to the view, tying the villa to the landscape and history of Gressoney-Saint-Jean, its Walser culture and tradition. In fact, one of the earliest images from the production, showing Lady Gaga and Adam Driver against the snowy Gressoney landscape, became a defining visual of House of Gucci before the film had even reached our screens. It is easy to see why this ‘distinctive atmosphere’, says Michele Taverna, ‘made the property the ideal backdrop for some of the movie’s most iconic ski scenes’. 

Credit: Andrea Dal Prato

Yet the villa’s cinematic quality extends beyond its romantic scenery. Dating back to the early 20th century, the property was conceived on the grand scale of the period’s great holiday homes, when a mountain retreat was as much a place for enjoying the great freedom of the outdoors, as it was for gathering and entertaining. Steeped in its rich history, the three reception rooms, eleven bedrooms and eight bathrooms, alongside separate staff quarters, speak to a house designed to accommodate guests in numbers, make an impression and sustain the long, sociable traditions of an Alpine stay. 

The villa also boasts a garage for four cars as well as easy access to Gressoney-Saint-Jean’s shops, restaurants and services. So, if entertaining house guests becomes a little tiresome, or the expansive scenery begins to feel too tranquil, the comforts of town are reassuringly close at hand. Likewise, located about 58 miles south is one of Italy’s major cultural hubs and its first capital: Turin.

Credit: Andrea Dal Prato

Beyond its cinematic legacy however, the star-studded cast and characters of House of Gucci were far from Villa Laubenò’s – or Gressoney-Saint-Jean’s – first brush with the Italian elite. Long before Ridley Scott transformed the Aosta Valley resort into on-screen St Moritz, Queen Margherita of Savoy, the first Queen of unified Italy, had made it one of her favourite summer escapes. As she eventually commissioned the turreted Savoy Castle, which Villa Laubenò still overlooks today, cementing Gressoney-Saint-Jean’s reputation as a fashionable mountain retreat under royal patronage. And while the snowy Villa Laubenò may have supplied House of Gucci with its glamour, the warmer months offer up a more regal diversion of woodland paths, high-altitude trails and the Queen’s Walk towards Savoy Castle. 

On the market for €2.9 million. Find out more at engelvoelkers.com