This Edinburgh Apartment Unlocks VIP Access To Louis Vuitton

From five-star concierge services to exclusive perks, luxury developments are rolling out all the stops in a bid to attract high-end residents. Following on from 100 Kensington’s plans to give all residents VIP access to the V&A and its exhibits, New Eidyn in Edinburgh is offering up a more fashionable deal.

New Eidyn: A Luxury Edinburgh Development

Sitting high above the streets of Edinburgh, in the east end of the New Town, New Eidyn occupies the fifth to the eighth floor of the St James Quarter retail centre. Offering uninterrupted views across the city towards the Firth of Forth estuary, from this new apartment you can observe the City Observatory on Calton Hill as well as the rugged heights of Arthur’s Seat.

With every new luxury development offering concierge services, underground parking and 24-7 security, competitors are coming up with increasingly creative ways to stand-out from the multi-storey crowd. The most fashionable offering yet, New Eidyn is enticing residents – not with tired promises of gyms and wellness centres – but with an exclusive Residents’ Rewards programme. 

Those living in the development will automatically gain access to exclusive insider discounts and invite-only personal styling sessions (champagne included, of course) to a variety of luxury boutiques across St James Quarter and the nearby Multrees Walk. The stores involved in the agreement include Louis Vuitton, Mulberry, TAG Heuer and Harvey Nichols, alongside Mulberry, Aesop, Johnstons of Elgin, Harvey Nichols and tbco. Meanwhile, other VIP perks include priority booking and complimentary treats at Tattu, Duck & Waffle, The Alchemist and Gaucho, as well as fast-track membership to Edinburgh’s leading private members’ clubs.

On top of these exclusive amenities, residents can also enjoy the landscaped Sky Garden on the fifth floor with sweeping lawns, interconnected walkways and diverse plantings, alongside the exclusive Garden Room designed as a space for residents to relax and unwind.  New Eidyn also sits close to other Edinburgh attractions, including the Scottish National Gallery, The Edinburgh Grand, the Scott Monument and St Andrew Square, as well as the independent businesses of the nearby Thistle Street. 

Step Inside

The New Eidyn development comprises a limited release of apartments, ranging from studio to four bedrooms in size. This recently completed three-bedroom, three-ensuite-bathroom apartment spans 1,605 sqft of the eighth floor. The home boasts an open-plan reception, dining room and kitchen against the floor-to-ceiling windows, as well as one of the city’s largest private roof terraces at 1,024 sqft. Dressed out in burnt oranges and rich blues, alongside textures of velvet, bouclé, marble and wood, familiar brands throughout the home include Soho House, Julian Chichester and Jonathan Adler, with contemporary artworks by a number of Scottish artists also on display. 

London Developments With Similarly Exclusive Offerings

At Alma in Whitechapel residents receive complimentary entry and discounts to Whitechapel Gallery through its Neighbourhood Heroes programme. Likened to a private members’ club, residents can enjoy exclusive invitations to private viewings, curated events and experiences developed in partnership with local creatives and independents. Alongside these cultural offerings, the development has also partnered with fitness instructors, coaches, therapists and nutritionists to provide personalised guidance and support.  

Though residents of The Capston are not part of the Embassy Gardens building itself, they can still make use of many of its benefits. Alongside its own amenities – including The Hepworth bar and restaurant, as well as The Retreat wellness space – residents can enjoy the Embassy Gardens’ Eg:le Club, including access to its business, lounges, meeting rooms, rooftop Orangery and world-famous Sky Pool. 

While 100 Kensington is still in development, the skyscraper is set to be the tallest building in the borough of Kensington & Chelsea. In a first of its kind agreement, the property developers have struck a deal with the Victoria & Albert Museum which provides residents with exclusive access to the V&A collections, exhibitions and VIP events.

This apartment is on the market for £1,300,000. Find out more at neweidyn.com