Chelsea In Bloom: What To Expect In 2024

By Olivia Emily

3 months ago

What to expect from 2024's floral affair

Everyone’s going barmy for blossom this season, but our eyes are looking a little further ahead as a tinge of warmth enters the air: to our favourite annual floral affair, Chelsea in Bloom. Running alongside the world-famous RHS Chelsea Flower Show, this free annual community-focussed festival is produced by Cadogan with the Royal Horticultural Society (the RHS), and sees the squares, streets and facades of Chelsea transformed with beautiful flower displays; in 2023, more than 90 shops, restaurants, hotels and florists took part. Here’s what to expect in 2024.

Chelsea In Bloom 2024: The Guide

2 year old Otto Pelham attends the launch of Chelsea in Bloom with the theme 'Flowers On Film' in line with the launch of the RHS Chelsea Flower Show on May 24, 2023 in London, England.

Chelsea in Bloom 2023 © Dave Benett

When Is Chelsea In Bloom 2024?

This year, Chelsea in Bloom is taking place from 20–26 May 2024.

As in previous years, RHS judges will collaborate with a lifestyle judge to award Gold, Silver, Bronze and Merit Awards to participants, as well as the top awards, Best Floral Display, Highly Commended and the Innovation Award. Winners will be announced on Tuesday 21 May 2024.

The ‘People’s Champion’, however, will be decided by the public via online voting, opening on Monday 20 May and closing on Thursday 23 May 2024.

See who won the 2023 prizes here.

Chelsea in Bloom Launches With Theme "Flowers On Film" In Line With RHS Chelsea Flower Show Launch

The Chelsea in Bloom 2023 winner: Peter Rabbit at 11 Cadogan Gardens. (Dave Benett)

What Is The Theme?

The 2024 Chelsea in Bloom theme is ‘Floral Feasts’, encouraging participants to draw inspiration for their displays from culinary favourites and memorable foodie scenes and characters across film, literature, history and art. The full line-up of large scale installations is still to-be-revealed, but early hints include an enormous floral ‘The Very Hungry Caterpillar’ on Sloane Square created by floral artist All For Love London. We’re expecting further mouthwatering creations from hotels, boutiques and eateries across the borough.

In 2023, the theme was ‘Flowers on Film’, inspiring incredible installations spanning characters and storylines that have graced the big screen, to cinematic awards and the neighbourhood’s cinematic heritage. On Pavilion Road, this was expressed with a huge Oscars statue created with plants, while guests at The Carlton Tower Jumeirah were ushered inside by a giant ‘Carlton Kong’.

Carlton Kong for Chelsea in Bloom

The Carlton Kong


In Chelsea, London, especially at Sloane Square and along the King’s Road, Pavilion Road, Duke of York Square and Sloane Street.


20–26 May 2024


Visit ahead of your visit to see the map and plan your route. Or just show up to the area, and the magic will soon become clear; Sloane Square is a great place to start.

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