Earth Day: How Brands Are Marking The Global Event

Mel X BEEN London

Model and member of the British Royal Family, Lady Amelia Windsor has joined forces with sustainable accessories brand BEEN London to launch a limited edition crossbody bag, just in time for World Earth Day. “I really admired BEEN London’s solution driven approach to our global waste problem,” says Mel. “Using classic designs, artisanal craftsmanship and innovative recycled materials to create beautiful bags that look and feel incredible, but are actually made from ‘waste’ was something I wanted to be part of.” The innovative and stylish ‘everyday’ bag has been crafted with leather offcuts and bright pink lining made from recycled polyester, with the option to have the bag personalised and embossed by BEEN. What’s more, the brand and sustainability advocate have teamed up with non-profit organisation Tree-Nation to plant one Moringa tree for every bag purchase made. Shop the Mel x BEEN Crossbody at been.london

Aspinal of London

Renowned for its luxury leather goods, Aspinal of London has launched a limited-edition collection of sustainable totes in celebration of World Earth Day. Crafted with upcycled cotton canvas (drawn from the brand’s existing archives) and metal-free (and therefore less harmful) leather, the tote can also be personalised using silk thread embroidered initials. A certified partner of the South Downs National Park Trust, Aspinal is also donating 10 per cent of sales from each of its Bee Keyrings to support the planting of a local wildflower meadow, which will in turn encourage and support local bees and butterflies.

Fenton

Mark Earth Day 2021 with a sparkly something from ethical and sustainable British jeweller Fenton. Recently awarded the prestigious B Corp status, the brand specialises in beautiful rings created from ethical gemstones as an alternative to traditional diamonds.

Fenton oversees the whole supply chain itself and only sources from world leaders in ethical mining that have regulated policies that uphold their standards. It’s fine jewellery – with a clear conscience. fentonand.co

Yoko Ono’s I LOVE YOU EATRH

Serpentine has joined forces with media company Clear Channel to commemorate Earth Day this year with a series of billboards featuring Yoko Ono’s I LOVE YOU EARTH. Part of the gallery’s long-term project Back To Earth, the public artwork originally existed as a song on the artist’s album Starpeace, before being rendered as a thought-provoking public artwork. “There are so many of us in the world who are now awakened, ready to act to save our world,” said Ono. “So let’s work together to save this planet. Together.”

Photo: by Matthew Placek © Yoko Ono

Irene Forte Skincare

Sustainability has always been at the core of everything Irene Forte does, but now the skincare brand is going one step further. This Earth Day, the Italian business – founded by ‘Green Hero’ Irene Forte – is announcing the launch of refillable packaging and a brand new recycling programme to begin in June. The brand is partnering with environmental recycling business First Mile to enhance its recycling process, making it possible to recycle non-refillable product lids and pumps, and introducing a prepaid return address to encourage customers to recycle their used products. As for packaging, the brand will continue to craft its boxes from 100 per cent recycled fibres, whilst bottles and jars will be created with recycled glass, in which the majority can be refilled. ireneforteskincare.com

Stella McCartney x Greenpeace Capsule Collection

Stella McCartney is launching a four-piece capsule collection this Earth Day to raise awareness for Greenpeace’s campaign to cease deforestation in the Amazon. The sustainable collection – which includes two eco activist-inspired tees and organic cotton sweatshirts – also marks the luxury fashion brand and environmental organisation’s 20th and 50th year anniversaries. From £250. stellamccartney.com

Vashi

Transparency and sustainability are at the heart of Vashi, a bespoke fine jewellery brand founded by entrepreneur Vashi Dominguez. Ideal for Earth Day 2021, all its pieces are made from 100% recycled 18k yellow, rose or white gold and platinum, and gems that are sourced from suppliers who can verify that their diamonds have been ethically mined and are certified conflict free in line with the Kimberley Process and UN resolutions. What’s more, all its pieces are made to order, so there’s no waste. vashi.com

Rails x Surfrider Foundation

This Earth Month, Rails has teamed up with The Surfrider Foundation, a nonprofit grassroots organisation “dedicated to the protection and enjoyment of our world’s ocean, waves and beaches.” The LA-based label has produced a limited edition tie-dye ‘Love Your Planet’ t-shirt made with 100 per cent recycled cotton, of which 25 per cent of proceeds from each shirt sold will be donated to the foundation. railsclothing.com

Wolf & Gypsy

Renowned for producing sustainable and ethical jewellery made from recycled metals, Wolf & Gypsy is offering an exclusive 25 per cent discount on its entire ‘Element Collection’ this Earth Day, a series of necklaces inspired by water, fire, earth and air. Available on 22 April. wolfandgypsy.com

Matilde’s Terra Necklace

Sustainable jewellery brand Matilde has launched a new ‘Terra’ necklace in celebration of Earth Day – a graceful piece of jewellery comprised of a 0.5ct lab-grown, heart shaped diamond and 14k recycled gold chain. 10 per cent of all sales will be donated to Rainforest Alliance, a New York and Amsterdam-based nonprofit organisation working “to make responsible business the new normal”. The Terra necklace retails at £1,300; matildejewellery.com

Pomellato’s Nuvola Ring

Pomellato has launched a new sustainable jewel to celebrate Earth Day 2021: the Nuvola Ruby Ring. An exquisite piece of jewellery from the Italian brand, the made-to-order ring has been designed with fairmined gold,  featuring a fully traceable Greenland ruby – “one of the most responsibly sourced gemstone of their kind,” as described by the brand. Nuvola Ring by Pomellato Rose Gold and Ruby, £17,300; pomellato.com

Horizon Athletic

Sustainable swimwear and activewear brand Horizon Athletic is donating 20 per cent of its sales profits to the official Earth Day Org, the officially nonprofit Earth Day organisation working to “diversify, educate and activate the environmental movement worldwide”. The Sydney-based label is committed to creating ethical and durable pieces which cause as little impact on the environment as possible. horizonathletic.co.uk