Mel X BEEN London
Model and member of the British Royal Family, Lady Amelia Windsor has joined forces with sustainable accessories brand BEEN London to launch a limited edition crossbody bag, just in time for World Earth Day. “I really admired BEEN London’s solution driven approach to our global waste problem,” says Mel. “Using classic designs, artisanal craftsmanship and innovative recycled materials to create beautiful bags that look and feel incredible, but are actually made from ‘waste’ was something I wanted to be part of.” The innovative and stylish ‘everyday’ bag has been crafted with leather offcuts and bright pink lining made from recycled polyester, with the option to have the bag personalised and embossed by BEEN. What’s more, the brand and sustainability advocate have teamed up with non-profit organisation Tree-Nation to plant one Moringa tree for every bag purchase made. Shop the Mel x BEEN Crossbody at been.london