
The Jellycat Fish & Chips Line Has Expanded (Again)
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4 weeks ago
Oh my cod! There are some new faces at the Jellycat Fish & Chips van
British summer is, ahem, not really summering right now, but swing by Selfridges for a taste of the good stuff: crisp, vinegar laden chips, battered fish with a squeeze of lemon, mushy peas, sandcastles and more. Except it’s all in plushie form. More than a year on since Jellycat launched its Fish & Chips Experience at its London flagship in Selfridges, the pop-up van still proves a popular hit amongst fans, tourists and passers-by alike. And now, with a new line-up of Amuseables plushies about to make their way into the fryer, there’s even more reason to pay a visit. Here’s exactly what to expect.
Inside The Jellycat Fish & Chips London Experience
Beep beep! The fish and chip truck has arrived, and Timmy Turtle is stationed behind the wheel. What will you order? Perhaps a battered fish, a portion of chips wrapped in classic newspaper, or maybe just a side of mushy peas? What about the whole hog?
Commemorating 25 years of spreading joy worldwide, Jellycat has launched a brand new experience in London’s Selfridges Toy Shop, inviting fans to the chippy van counter to place their plushie order. Expect a retro Fish & Chip van with giant plushie Timmy Turtle in the driver’s seat, plus a team of friendly staff behind the counter ready to wrap up your goodies. Fancy salt, vinegar and perhaps a squeeze of lemon? Your wish is their command.
Which Jellycat Plushies Are At The London Fish & Chips Experience?
Best of all for fans, expect to find a very exclusive range of Amuseables, all under the fish and chips theme. (For those who aren’t in the know, Jellycat’s Amuseables line sees everyday objects, plants, sports and foods take on new lives as plushies.) The hero line that came out with the experience’s launch includes:
- Lily Fish: a battered cod
- Cosy Chips: a portion of chips wrapped in newspaper
- Dot and Peg Mushy Peas: a duo of fluffy peas
- Charlie Chip: a flat capped chip
- Clemont Lemon: a lemon wedge
- Vinny Vinegar: a bottle of vinegar
- Salty Steve: a smiley salt shaker
Select Charlie, Clemont, Vinny or Salty from the shelf, or order from the counter, and they will be served up from the fryer, seasoned to your liking and specially wrapped in Jellycat news-style paper (continuing the magic with a crossword and Jellycat news stories) fastened with a personalised sticker, before being handed over in a gift bag.
Jellycat has continued to expand its core line in the months since its launch – the most recent being the Amuseables Sausage in May 2025, which the team described as: ‘A proper British classic with a Jellycat twist. Toasty, charming and impossible not to smile at, this new character is served hot off a brand-new grill, adding even more theatre to the ever-playful Jellycat destination.’
Amuseables Sausage can also be ordered from the counter, just like the other Fish & Chips characters, and wrapped in front of you in the experience’s signature Jellycat newspaper. Once ready to go, they’ll be tucked into a newly updated Jellycat Fish & Chips gift bag, which comes with new themed stickers and an exclusive enamel pin.
The plushie was joined by Michelle Mussel and Onnie Pickled Onion, who you’ll find with the rest of the crew on the shop shelves.
@jellycat Fresh arrivals! The Fish & Chips experience at Selfridges London has 3 sizzling new additions on the menu 💙 Amuseables Sausage will be served to customers exclusively from the counter complete with nostalgic newspaper and gift bag, while Amuseables Michelle Mussel and Onnie Pickled Onion will join the line-up of favourites available to buy off-the-shelf. What can we get you? 📍@Selfridges, London #jellycatfishandchips #jellycat #jellycatcollection ♬ original sound – Jellycat
What’s New?
The latest launch for the line, which hit stores on Monday 28 July, includes two new hero characters: Amuseables Fish Pie and Amuseables Jesse Can of Pop (who also have their own enamel pins). They join Leicester Pigeon and the Chip Seagull Bag Charm as the latest additions to Jellycat’s growing Fish & Chips universe.
@jellycatjenjen Here is a look at the new @Jellycat Fish and Chip menu, exclusively available @Selfridges London Mr Leicester is so chonky and the Fish pie is just beautiful! 10/10 from me 😘 a wonderful new collection! Leicester Pigeon ~ £35 Jesse Can of Pop ~ £35 Fish Pie ~ £40 Seagull bag charm ~ £25 #jellycat #jellycatcollector #jellyfriends #selfridges #jellycatlondon ♬ suono originale – New60s70srevenge
Anything Else?
Fancy commemorating the experience with a snap? You can find multiple photo opportunities at the Jellycat Fish & Chips London Experience: with Timmy Turtle in his van, and with a giant Charlie Chip, Amuseables Sausage and Amuseables Cosy Chips on the shop floor.
How Much?
Prices start from £20 per plushie.
How Long Is It Running?
Following the success of the Jellycat Fish & Chips London Experience, it now seems to be a permanent fixture at Selfridges London.
Where?
The Toy Shop at Selfridges London (400 Oxford St, London W1A 1AB). Selfridges is open 10am–10pm Monday–Friday, 10am–9pm on Saturdays and 11.30am–6pm on Sundays. selfridges.com
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Can You Get The Jellycat Fish & Chips Collection Outside London?
Yes, you can. Jellycat has rolled out its Fish & Chips characters in the following stores:
- Selfridges Birmingham: Level 1 at Selfridges, The Bullring, Upper Mall East, Birmingham B5 4BP
- Selfridges Manchester Trafford: Upper Level, Selfridges, 60 The Trafford Centre, Trafford Park, Stretford, Manchester, M17 8DA
- Selfridges Manchester Exchange Square: Selfridges, 1 Exchange Square Central, Manchester, M3 1BD
To coincide with the launch, Selfridges Manchester Exchange Square also opened a new Jellycat General Store outpost. ‘We’re thrilled to welcome the Jellycat General Store,’ said Jane Sharrocks, Store Director at Selfridges Manchester Exchange Square. ‘We know our customers are huge Jellycat fans so we can’t wait to bring this iconic destination to our store. This launch means that our customers can purchase the characters from the exclusive Fish & Chips collection for the first time outside of Selfridges London which is so exciting. With so many Jellycat favourites, it’s going to be hard to choose which ones to take home!’
Can You Order Them Online?
No, you can’t purchase any of Jellycat’s Fish & Chips Amuseables range online just yet, as they remain an instore exclusive.