Members’ Club Platform ONDA Partners With DIRT Charity

By Ellie Smith

5 months ago

The new partnership began on World Soil Day

After years in the modelling industry, Arizona Muse decided to turn her attention to pastures anew, launching a climate charity called DIRT. Inspired by her background, DIRT aims to turn fashion into a climate solution, starting with regenerating the soil. So far funds raised have helped support hillsides in the Philippines, community farming in Mississippi, and biodynamic wool supply chains, with plenty more exciting projects in the pipeline – including a new partnership with members’ club platform ONDA.

Members’ Club Platform Onda Partners With DIRT Charity

A kind of ClassPass for members’ clubs, ONDA is a network which gives access to 250 private venues in 75 cities around the world. In London, membership includes a ticket to exclusive spots like Laylow and Upstairs at Langan’s – with upper tiers giving complimentary access to Soho House’s Soho Friends membership. 

It was founded by hospitality maverick Luca Del Bono with the aim of creating a platform that not only offered exclusive access to private spaces, but also helped raise awareness of purpose-driven projects – hence the partnership with DIRT. The collaboration will see ONDA donating 20 percent of its membership revenue to DIRT, as well as supporting the charity in other ways, in a bid to help drive positive change.

ONDA x DIRT Charity

Del Bono said: ‘We are inspired to join forces with DIRT Charity in a partnership that goes beyond the ordinary. It’s a commitment to sustainability, positive change, and a shared vision for a better world. ONDA members aren’t just part of a community; they are part of a movement, now also directly supporting DIRT’s noble causes.’

Muse added: ‘DIRT is excited to collaborate with ONDA, a community that shares our commitment to making a positive impact. The partnership is a testament to the transformative power of collective action in the face of climate change.’

DIRT is C&TH’s charity partner for 2024, which means we’ll be helping raise awareness of its work throughout the year.