The Fendi Baguette is Trending, Thanks to Carrie Bradshaw

By Daniella Saunders

11 months ago

‘This isn’t a bag, it’s a baguette!’

Baguette bags are back – and we want in. It was never uncommon for Carrie Bradshaw to spark a trend, but even in 2023 the Sex and the City protagonist is demonstrating how to dress. One style piece stands out from the rest, however – the Fendi baguette worn and loved by Bradshaw, and the bag that was unwillingly robbed from her in season three.

Staying true to her character, Sarah Jessica Parker was seen carrying the cult piece of Fendi arm candy in a purple sequin design while filming the first season of the Sex and the City reboot And Just Like That – and with season two set to hit screens this summer, we’re eagerly awaiting the return of Carrie’s iconic baguette. Captured over 20 years later, the bag’s reemergence proves that some things really don’t go out of style.

A signature noughties piece, Fendi originally designed the baguette in 1997, a small handbag with a short strap, just sizeable enough to hold your purse, phone and lipstick. Further made famous by Parker’s character in 2000, the bag became a must-have piece and has since propelled numerous brands to produce their very own versions. There’s even a Rizzoli coffee table book dedicated to the bag, The Fendi Baguette Book, and in 2023 the brand celebrated the baguette’s 25th birthday with a huge runway show in collaboration with Tiffany & Co., designer Marc Jacobs, Japanese luggage brand Porter and Sarah Jessica Parker herself. Ultimately, the baguette is a big deal. 

Close up of model in blue jumpsuit holding blue baguette bag

The Tiffany & Co. x Fendi Baguette Bag (c) Fendi SS23

Looking for a slice of the trend yourself? Shop our favourite baguette bags below.

The Carrie Edit: Baguette Bags

Purple sequined bag

Featured image: And Just Like That © 2023 WarnerMedia Direct, LLC. All Rights Reserved.