The Fendi Baguette is Trending, Thanks to Carrie Bradshaw
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The Fendi Baguette is Trending, Thanks to Carrie Bradshaw

‘This isn’t a bag, it’s a baguette!’

Baguette bags are back – and we want in. It was never uncommon for Carrie Bradshaw to spark a trend, but even in 2023 the Sex and the City protagonist is demonstrating how to dress. One style piece stands out from the rest, however – the Fendi baguette worn and loved by Bradshaw, and the bag that was unwillingly robbed from her in season three.

Staying true to her character, Sarah Jessica Parker was seen carrying the cult piece of Fendi arm candy in a purple sequin design while filming the first season of the Sex and the City reboot And Just Like That – and with season two set to hit screens this summer, we’re eagerly awaiting the return of Carrie’s iconic baguette. Captured over 20 years later, the bag’s reemergence proves that some things really don’t go out of style.

A signature noughties piece, Fendi originally designed the baguette in 1997, a small handbag with a short strap, just sizeable enough to hold your purse, phone and lipstick. Further made famous by Parker’s character in 2000, the bag became a must-have piece and has since propelled numerous brands to produce their very own versions. There’s even a Rizzoli coffee table book dedicated to the bag, The Fendi Baguette Book, and in 2023 the brand celebrated the baguette’s 25th birthday with a huge runway show in collaboration with Tiffany & Co., designer Marc Jacobs, Japanese luggage brand Porter and Sarah Jessica Parker herself. Ultimately, the baguette is a big deal. 

Close up of model in blue jumpsuit holding blue baguette bag

The Tiffany & Co. x Fendi Baguette Bag (c) Fendi SS23

Looking for a slice of the trend yourself? Shop our favourite baguette bags below.

The Carrie Edit: Baguette Bags

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Purple sequined bag

Fendi

Purple Sequinned Baguette Bag with Gold Hardware, £5,150

sellierknightsbridge.com

White bag

Radley London

Hanley Close Medium Flapover Shoulder Bag, £219

radley.co.uk

Yellow clutch

Chloé

Marci Small Clutch, £1,290

chloe.com

Red bag

Fendi

Baguette Bag, £1,745

handbagclinic.co.uk

Black and white handbag

Axel Arigato for Mulberry

Top Handle Bag, £1,150

mulberry.com

Beaded bag

Staud

Tommy Beaded Bag, rent from £38.67

hurrcollective.com

Embroidered handbag

Fendi

Baguette Bag, £1,225

handbagclinic.co.uk

Beige bag

Prada

Re-Edition 2005 Nylon Mini Bag, rent from £112.70

hurrcollective.com

Black bag

Aspinal of London

Hampton Bag, £495

aspinaloflondon.com

Blue croc handbag

JW PEI

Eva Shoulder Bag in Ice Croc, £47

jwpei.co.uk

Featured image: And Just Like That © 2023 WarnerMedia Direct, LLC. All Rights Reserved.