The Most Beautiful Bridesmaid Dresses (& Where To Buy Them)

Floundering in the search for bridesmaid dresses? We've got your back.

Wedding season is coming, people. It’s all fun and celebrations, yes, but the question of where to look for bridesmaid dresses is quite possibly the hardest puzzle to solve…

If you’re a bridesmaid-to-be or are in charge of picking the dresses, you might be wondering where on earth to find dresses that every bridesmaid will actually enjoy wearing. Before you start floundering, however, take a breath – you’ve come to the right place. We’ve done the scouring for you and have narrowed down the best places to find bridesmaid dresses in London and the best brands to check out, so that every bridesmaid can look the part the bride and groom want them to play, and so that they too can feel beautiful and comfortable and enjoy the day.

Where To Shop Beautiful Bridesmaid Dresses


Halfpenny London

The home of gorgeous dresses and separates, Halfpenny London is the perfect place to swing by if you’re after designs that are diverse, inclusive and made for every body.

EXPLORE: No.10 Woburn Walk, Bloomsbury, London, WC1H 0JL | halfpennylondon.com

Three women in versions of same pink dress, stood in front of burgundy background


Maids to Measure

Include the bridesmaids in the decision by booking an appointment at Maids to Measure. While sipping on champagne, you’ll peruse the collection which specialises in long, floaty dresses in pastel colours that work for both smart and laidback weddings.

EXPLORE: 50 Fulham Road, Chelsea, London, SW3 6HH | maidstomeasure.com

Suzanne Neville

For the glamorous wedding. Suzanne Neville offers designer evening wear that will have each bridesmaid looking like they’re dressed for the ball of the year (and perhaps they are).

EXPLORE: 29 Beauchamp Place, Knightsbridge, London, SW3 1NJ (more locations in the UK) | suzanneneville.com

Suzanne Neville

Needle & Thread

Experts at intricately designed embellished dresses, this brand is a beautiful option for bridesmaid dresses. They have long gowns and shorter pieces, all ideal for an outdoor summer wedding.

EXPLORE: Displays in Harrods and Selfridges | needleandthread.com

Woman in purple dress


If you’re looking for a cool and contemporary bridesmaid dress, consider one from RIXO, which boast a wide range of colourful, smart dresses that are great wardrobe additions even post-wedding.

EXPLORE: Multiple locations | rixo.co.uk

Woman stood in front of theatre curtains in red dress, holding green bag

Grace Loves Lace

If you’re a fan of Grace Loves Lace, then a visit to its London showroom is the best way to shop its unique designs. The brand’s bridesmaid dresses come in muted tones and are ideal for a more laidback wedding setting.

EXPLORE: 58/59 Charlotte Rd, Hackney, London EC2A 3QT, United Kingdom | graceloveslace.com

Galvan London

For the fashionista bridesmaids; Galvan London designs electric luxury eveningwear that are smart, modern and sexy. Just imagine your flock of bridesmaids in powerful red jumpsuits, glittery gowns or even a selection of lime slip dresses – now that’s a great wedding picture.

EXPLORE: 99 New Bond Street, London, W1S 1RS | galvanlondon.com



With hundreds of dress styles available to rent at a fraction of the retail price, HURR is a great place to start if you’re considering borrowing your wedding party wardrobe. Flick through the platform’s Bridesmaid Edit, which features garms from Ghost, Reformation and Bec & Bridge.

EXPLORE: hurrcollective.com

By Rotation

Another great stop for bridesmaid shopping, By Rotation has a huge selection of dresses to choose from in a good range of sizes. Partial to a stylish collaboration, the platform has been known to team up with designers (such as the aforementioned Halfpenny London) on curated selections of bridal gowns and bridesmaid dresses.

EXPLORE: byrotation.com

By Rotation x Halfpenny London

My Wardrobe HQ

A great place to source glamorous eveningwear and accessories, My Wardrobe HQ is a good stop if you want a more glamorous option for your bridal party. This is the UK’s first fashion rental marketplace, and has one of the biggest selections to choose from (meaning you’ll be spoiled for choice).

EXPLORE: mywardrobehq.com

Bridesmaid Dress Inspiration

Keen to get started on your moodboard? Here, we’ve curated an edit of our favourite bridesmaid dresses this season. As always, keep the planet in mind when shopping. When it comes to the wedding party, you don’t have to shop new first – there are plenty  of responsible retailers, as well as rental and resale sites to explore.

The Country & Town House Responsible Buyers’ Guide

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Woman in blue dress with orange flowers and feather boa

Bridesmaids by Vera Wang Bride, exclusively for Pronovias

Blue Remberta Dress, £POA, exclusively stocked at Pronovias

Woman in long floral dress on pink background


Shayla Dress, £390, thereformation.com

Long blue dress

Jenny Packham

Tess Silk Evening Gown (size UK 16), rent from £350 or request to buy secondhand,  frontrow.uk.com

Three women stood outside around lounger

De La Vali

Clarence Mini Dress, £390, delavali.com

Grimaldi Shirt, £290, delavali.com

Grimaldi Shorts, £140, delavali.com

Jolene Maxi Dress, £520, delavali.com

Ivory floral jumpsuit


Riya Jumpsuit, rent from £12 or buy secondhand for £280, mywardrobehq.com

Silver dress

Vampire’s Wife

Midnight Garden Dress (Size UK 8), rent from £98.38, hurrcollective.com

Cream dress with hearts

Alessandra Rich

Heart Midi Dress (Size UK 8), rent from £154, frontrow.uk.com

Woman in green bridesmaid dress

Halfpenny London

Penelope Dress in Sage, £450, halfpennylondon.com

Woman in blue floral dress

Bec & Bridge

Nina Maxi Dress (Multiple Sizes), rent from £48.32, hurrcollective.com

Woman in red ruffled dress


Rosheen Red Polka Dot Silk-Mix Midi Dress, £335, rixolondon.com


Woman in pink dress

Ghost London

Pink Dress (Size UK 14), rent from £46, byrotation.com

Woman in lime green dress

Galvan London

Sienna Dress in Lime Leaf, £1,295, galvanlondon.com

Featured image: Clayton Cardinalli, Unsplash