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3 years ago
Planet-friendly comfort
Unsurprisingly, the demand for loungewear has seen a huge rise in recent years. No longer reserved for cosy nights in, we’re now living in our leggings, hoodies and tracksuits. Luckily, there are a whole host of eco-friendly labels ensuring we can stay comfortable without harming the environment. Here are some of our favourite sustainable loungewear pieces to browse now.
The Country & Town House Responsible Buyers’ Guide
As noted by its founder Bronte Simm, SOS Activewear is ‘on a mission to save our seas and power you and the planet simultaneously’. Working with materials like recycled nylon, organic cotton and recycled plastic bottles, SOS manufactures its products across London and Portugal to keep things closer to home and reduce its carbon footprint.
EXPLORE: sosactivewear.com
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With a mission to bring sustainable fashion to everyone, Reformation is quickly sweeping the market between luxury and high street fashion with its trendy and ethically sourced designs. Lines are produced in small batches, with an emphasis on limited edition collections and thrifted vintage pieces. Reformation is a certified Climate Neutral company, with a roadmap in place to help it become Climate Positive by 2025.
EXPLORE: thereformation.com
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Working with an awareness of its own impact on the planet, TALA works with the goal of creating high-quality activewear that will last you a lifetime. Using sustainable, durable fabrics like Q-NOVA, bamboo, cotton, Lyocell, Tencel and recycled nylon, the brand is committed to finding alternative ways to create its well-loved garments.
EXPLORE: wearetala.com
B Corp certified underwear and loungewear brand Stripe & Stare creates underwear, pyjamas and activewear from a blend of 95 percent TENCEL Modal and five percent elastane to give them a breathable stretch, as well as a completely biodegradable knicker. The brand works with trusted accredited factories that offer career opportunities for local communities.
EXPLORE: stripeandstare.com
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Danish label GANNI is somewhat of a game-changer when it comes to sustainable luxury. The brand launched its Responsibility Game Plan in 2020, which contained 44 goals to reach by 2023 spanning people, planet and prosperity. GANNI makes sure that its collections come from responsible styles, meaning at least half of the composition is certified recycled, lower-impact or organic.
EXPLORE: ganni.com
With a goal to be ‘the best for customers, producer and planet’, Ninety Percent is committed to kinder practices and transparent production. Products are made by factories in Bangladesh, using materials like organic cotton, Tencel, SeaCell and sustainable viscose. You can read about the brand’s various plans and goals here.
EXPLORE: ninetypercent.com
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Megosa keeps up an ethical means of production with a close-knit supply chain, which is regularly monitored by the brand’s founder. Tencel is one of the main materials used to create each collection, and each garment is made using natural and low impact reactive dyes, made from flowers, vegetable waste and mineral sources that enable all water used in the dying process to be recycled straight after.
EXPLORE: megosalabel.com
Both fashion label and textile tech brand, Pangaia is well known among eco-conscious shoppers for its Earth-positive ethos and practices. Pangaia is know for its luxurious loungewear with a difference; think T-shirts made from seaweed, puffer jackets sewn with harvested flowers and dyes created in the lab using a flower’s DNA.
EXPLORE: pangaia.com
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Founded during the first 2020 lockdown, Tule + Tye collections are ethically made within three square-miles in the UK using a new hyperlocal production process called Three-Mile Threads™. All loungewear is made using pre and post consumer textile waste that has been recycled into cotton, alongside polyester manufactured from recycled plastic bottles and water-based dyes certified by the Soil Association. And with each purchase, five percent of all profits are donated to The Ocean Cleanup.
EXPLORE: tulaandtye.com
Featured image: Megosa
