Fashion & Beauty Pop-Ups Coming To London This June

By Charlie Colville

7 days ago

The brands taking over the city this summer

London is nothing if not a style hub. The capital is home to some of the most iconic shopping destinations in the world – but look beyond Oxford Street and you’ll find plenty of hidden gems. Here today and gone tomorrow, these are the fashion and beauty pop-ups worth visiting this month.

Fashion & Beauty Pop-Ups: June 2024

Idôle House by Lancôme, Covent Garden

Lancôme is opening an immersive pop-up experience in Covent Garden to celebrate the launch of its new Lip Idôle. Taking place at The Stables, the two-day event will run in partnership with Boots and consist of personalised makeup sessions where you can learn tips from world-renowned makeup artists. Visitors will also be treated to free makeup samples, with the first 50 at the door receiving a VIP goody bag. If you’re going, don’t forget to check out the Lip Idôle Squalane-12 ButterGlow.

Details: Friday 14 and Saturday 15 June 2024 |The Stables, 40 Earlham Street, London WC2H 9LH |


View this post on Instagram


A post shared by Lancôme Official (@lancomeofficial)

MERIT x TOVE Pop-Up, Mayfair

MERIT Beauty and TOVE Studios have come together to create a limited edition evening bag, celebrating the two brands’ minimal (yet sophisticated) design ethos. The brands will be opening a two-day pop-up in Mayfair to coincide with the launch, where visitors will be able to swatch and try MERIT’s cosmetic products (an in-person first for UK customers) and browse TOVE’s latest line – as well as order products to be delivered directly to their home. What’s more, those who spend over £100 in-store will be able to leave with the new collaboration bag before anyone else.

Details: Friday 21 and Saturday 22 June 2024 | 9 Cork Street, Mayfair, London |

Labeca Pop-Up, Belgravia

Following the success of its pop-up last year, London-based fashion label Labeca is coming back with another this summer. Located in Belgravia, the pop-up will be open throughout the week and stock the brand’s signature sophisticated wardrobe staples.

Details: Throughout summer | Labeca, 1 Motcomb Street, London SW1X 8JX |

Rail of clothes

Thrift & Gift by Give Your Best and Round Retail, North London

Award-winning NGO Give Your Best has just launched its first ever pop-up shop in partnership with Round Retail. The month-long event will take place in Islington Square, North London’s buzziest shopping district, and take on a thrift and gift ‘pay-it-forward’ model. Visitors will be able to shop up to 80 percent off big name brands like Whistles, RIXO and Acne Studios, as well as preloved pieces from Round Retail, and drop off their own preloved fashion in the ‘Bestie Bins’ to be distributed to women and children that need it most. There will also be a number of events running throughout the month, including scrunchie, beading and crochet workshops, so make sure to keep your eye on GYB’s socials for all the dates.

Details: Monday 3 to Sunday 30 June 2024 | 129E Upper Street, Islington Square, London N1 1QP |


View this post on Instagram


A post shared by Give Your Best (

ST. CLAIR, With Nothing Underneath

When romantic fashion label ST. CLAIR opened its (digital) doors last year, it was to an eager community hungry for its signature floral styles and sophisticated silhouettes. And now, the brand is making its first step into physical retail with a series of pop-ups throughout the summer. Hosted at the With Nothing Underneath flagship, the pop-ups will spotlight all ST. CLAIR lines – including the new SS24 collection, comprised of eight dresses crafted from GOTS certified organic cotton and made in small batches by a single, family-owned production in India – alongside WNU’s collection of shirts to live in.

Details: Wednesday 19 to Sunday 23 June 2024 | WNU Flagship Store, 47 Elizabeth Street, London SW1W 9PP |


View this post on Instagram


A post shared by S T. C L A I R (@st.clair_london)

Hunza G, Covent Garden

After making a splash last summer, Hunza G is back in Seven Dials with a new summery pop-up complete with its signature, crinkle-stretch swimwear and accessories. Visitors will be able to browse new releases, as well as exclusive in-store styles, and take part in brand experiences throughout the summer.

Details: Throughout summer | 35-37 Monmouth Street, London WC2H 9DD |


View this post on Instagram


A post shared by Hunza G (@hunza.g)

Anne-Louise Boutique, Covent Garden

Another pop-up coming to Covent Garden this month is Anne-Louise Boutique, which is bringing a curated selection of its beautiful womenswear pieces (as well as some store exclusives) to the city this summer. This is the brand’s first ever brick and mortar store, having previously only been online, so if you’re a fan of the label it’s worth popping down while you can.

Details: Throughout summer | 9 Henrietta Street, Covent Garden, London WC2E 8NA |

What You Might Have Missed…

Chateau Orlando, Shreeji News and Magazines

Luke Edward Hall fans, listen up: the designer’s cult fashion and homeware brand lands in London this June for a week-long pop-up, run in partnership with media outlet Semaine. Marking Chateau Orlando’s first retail outlet in the UK, the pop-up will showcase the brand’s SS24 ready-to-wear collection in real life. The space, which was curated by Luke himself, takes inspiration from the city’s array of souvenir shops – so expect an eclectic mix of wares alongside the brand’s fashion offering. Think handmade ceramic brooches by potter Jenny Knight, rugs made in collaboration with cc-tapis, dinner candle sets, vintage books, flowers and special edition London posters designed, numbered and signed by Luke.

Details: Tuesday 4 to Sunday 10 June 2024 | Shreeji News and Magazines, 6 Chiltern Street, Marylebone, London W1U 7PT |


View this post on Instagram


A post shared by (@chateau.orlando)

The Nation’s Shared Wardrobe by eBay, Shoreditch

Have you tuned in to the new season of Love Island? When we’re not keeping track of the drama and bombshell arrivals, our eyes are glued to the Islanders’ pre-loved wardrobe. This June, eBay is encouraging the nation to take inspiration from the Islanders and embrace re-wearing through The Nation’s Shared Wardrobe. The new pop-up, which will be open for one day only, will offer visitors the chance to browse iconic Islander pieces, drop off clothing they no longer love, select a pre-loved item inspired by Villa fashion to re-wear, and get styled by eBay’s Pre-Loved Style Director Amy Bannerman.

Details: Wednesday 5 June 2024 | 159 Bethnal Green Road, London E2 7DG |

Amy Bannerman

Featured image: Chateau Orlando Pop-Up Shop (c) Sophie Davidson