Dior Opens Stylish Boutique On Sloane Street

By Charlie Colville

1 year ago

Here's everything you need to know

Sloane Street has long been a luxury shopping hub in the UK capital, home to a number of world-renowned fashion houses laying roots in London soil. The street is currently undergoing an exciting transformation, which we’re now starting to see come to fruition. Look inside the new Dior boutique on Sloane Square, which is set to open its doors this summer. 

Dior Opens Stylish Boutique On Sloane Street

Luxury fashion house Dior has upsized, with a new 9,000 sq ft boutique on Sloane Street that doubles the size of its previous outpost. The exclusive store – which forms part of a £46 million project by the Cadogan Estate to transform the area by the end of 2024 – is a celebration of the brand’s various collections, with womenswear, high jewellery and (for the first time in this location) menswear all on display.

Dior Sloane Street store front

What Does The New Boutique Look Like?

Visitors to the new store will be welcomed by a reinvention of Dior’s essential cannage motif, which has been reimagined in golden lights and transparent materials. This colour palette of soft creams, whites and natural tones travels inside all three floors of the store itself, with decor giving a nod to the brand’s iconic Parisian store, 30 Montaigne.

The boutique offers a playful (yet undoubtedly elegant) interior, with details evoking key patterns and products from the Dior universe – from Versailles parquet and toile de Jouy to the classic cannage (the latter not to be missed on the mirrored staircase).

A host of famous artists and interior designers have also lent their talents to the space, which includes artworks from British artists like Victoria Morton, Peter Seal and Selma Parlour, and furniture from Christophe Delcourt, Patricia Urquiola and VonneGut/Kraft.

Sitting area with clothing and mannequins on display

What’s On Show?

Split across three floors, the new Sloane Street boutique offers womenswear, high jewellery and menswear. Starting with the ground floor, visitors will be able to men’s wardrobe by Kim Jones, before heading up a floor to discover women’s ready-to-wear. The top floor will showcase leather goods, accessories and shoes for women dreamed up by Maria Grazia Chiuri, as well asDior Joaillerie pieces created by Victoire de Castellane.

Where Is The Dior Boutique?

The new boutique can be found on Sloane Street, near Knightsbridge station. See the full address below:

DIOR, 196-198 Sloane Street, London SW1X 9NR 

For more information, please visit dior.com

Images courtesy of Dior