GANNI Makes A Splash In New Collaboration With Hunter
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1 hour ago
Leopard print wellies? Sign us up
Bye, bye heatwave, hello rain. Now that summer’s behind us, we’re in for a classic case of great British weather. No umbrella? No problem. Scandi favourite GANNI has teamed up with the nation’s favourite wellie-maker Hunter on a collection of weather-ready essentials. Here’s everything you need to know, plus how to shop the collection.
United By Rainy Days: Inside The GANNI x Hunter Capsule
If there’s one thing Copenhagen and London have in common, it’s wet weather. The second? Some serious wet weather style. United by a love of rainy days, GANNI and Hunter have worked together on a limited edition line of rainy day staples that combine the former’s flair for joyful design and the latter’s British legacy (and supreme weatherproofing skills).
Made for puddle-strewn city streets and drizzly countryside escapes, the collection looks to Hunter’s expertise in performance-led outerwear – it has 170 years’ worth under its belt – and gives them a GANNI twist. Think playful proportions, vibrant colours and, of course, the brand’s signature leopard print. The result? Wardrobe staples built to weather any occasion, and look good while doing it.
‘Hunter is such an iconic British brand, and bringing its legacy together with GANNI’s Copenhagen perspective feels like a very exciting conversation between two worlds,’ said Ditte Reffstrup, Creative Director at GANNI. ‘I love the idea that the most practical pieces can also be the most expressive.’
Bringing a little bit of colour to a grey, drizzly day, the capsule features three waterproof ponchos with matching rain hats – available in sunny yellow, khaki and leopard print – as well as a protective poncho cover (perfect for protecting your GANNI Bou bag) and umbrella. There are also, of course, wellington boots. Choose from Chelsea-style or classic tall boots, available in a classic bottle green with yellow trim or splashed in (the soon to be coveted) leopard print.
Each item within the collection is designed to be worn in sets, or mixed and matched – meaning endless ways to style your new rainwear. It’s all the practical necessities, with bags more style.
‘At Hunter, we’re constantly exploring new ways to bring our heritage to life for today’s consumer,’ commented Matthew Salter, EVP for Partnership Marketing at Authentic Brands Group, owner of the Hunter brand. ‘GANNI brings a distinctive perspective to modern fashion and a unique ability to make functionality feel joyful and expressive. Together, we’ve created a collection that feels both unexpected and authentic to who we are as brands.’
So if you’re going to wear anything when it pours down outside this season, you’d better make sure it has the GANNI x Hunter label attached. Umbrellas up…
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Where To Shop
The full collection is available to shop now on ganni.com, in GANNI stores and at selected Hunter retailers worldwide.
