11 Of The Most Beautiful Wedding Shops In London
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1 month ago
Find your bridal moment in the capital with these lovely wedding shops
Finding the perfect wedding dress is high up on the list of priorities when it comes to planning the big day – and with so many options (Dress or suit? Sleek sheath or ball gown?), it’s even more important to try on your top picks. Looking for the dress of dreams? We’ve rounded up the best wedding shops in London to help you find it.
The Most Beautiful Wedding Shops In London
Clover London
Specialising in contemporary silk gowns, Clover London is the go-to boutique for brides who love toned-down chic. Each dress is made to order – with the studio itself open by appointment only – and is built around founder Ally Voss’s design ethos to create timeless gowns that don’t break the bank. Clover London’s studio can be found in leafy Parsons Green, meaning the bridal party to can follow up their appointment with a debrief in the park or one of the area’s many picturesque bars and pubs.
Where? 21 Heathman’s Road, London SW6 4TJ (open by appointment only)
Clover London
The OWN Studio
Contemporary wedding wear brand The OWN Studio creates outfits for the modern bride – think slinky gowns with open backs, sharply tailored suits and flirty mini dresses adorned with feathers (and so much more). It should be no surprise then that the brand’s Shoreditch studio is just as effortlessly cool. A curated concept space designed around fashion, art, interiors, wedding and evening wear, the studio was designed The OWN Studio founders Jess Kaye and Rosie Williams and blends the aesthetic of a bridal salon with a cosy London apartment. Complete with luxury lounge areas, mid-century furniture and modernist artworks, you’ll no doubt feel right at home here will searching for your dream dress.
Where? 374-378 Old Street, London, EC1V 9LT
The OWN Studio
Halfpenny London
When costume designer and celebrity stylist Kate Halfpenny launched her eponymous bridal brand in 2005, she didn’t realise just how much brides across the globe would love her whimsical designs. Taking inspiration from vintage styles, her designs encompass dresses, veils and separates (think tops, skirts, trousers and sleeves). Halfpenny London has a boutique and an atelier in Bloomsbury, conveniently located opposite each other on the same street. Situated on vintage lamppost-laden pavements, we can see why so many brides find their dream dress in such a romantic setting.
Where? No.10 Woburn Walk, Bloomsbury, London, WC1H 0JL
Halfpenny London
Pronovias
Having just launched its new flagship store on Bond Street, internationally renowned bridal label Pronovias is top of the list if you’re after the full luxury salon experience. Housing collections designed by Ashley Graham, Vera Wang and, of course, Pronovias’ Alessandra Rinaudo, the store is a treasure trove of bridal goodies. The store itself spans two floors and features numerous private fitting rooms, selfie points and rails upon rails of beautiful gowns.
Where? 70-71 New Bond Street, London, W1S 1RR
Pronovias
Browns Bride
With a salon boasting an artfully curated selection of wedding dresses by designers from all over the world, Browns Bride is the go-to stop for any bride-to-be perusing the capital. Launched by Caroline Burstein (whose parents founded iconic department store Browns) in 2004, the salon is led by a small team of stylists who craft a bespoke experience for each bride based on their preferences. The salon’s in-house couture seamstresses are also on hand to make alterations a breeze and fit your gown of choice to you. Expect a personalised experience with a wide range of options available.
Where? 12 Hinde Street, London, W1U 3BE (open by appointment only)
Lihi Hod via Browns Bride
Sassi Holford
British designer Sassi Holford has been creating wedding gowns since 1981, and secured a name for herself as one of the leading names in contemporary bridal design – and with clients including the British royal family, we can see why. Brides can expect elegant designs that span vintage, classic and contemporary trends, with the ability to be dressed up or down based on preference. Each creation is handmade in England by a team of seamstresses who have worked with the brand for well over a decade, offering a bespoke couture service to help your dress live well past the big day.
Where? Multiple locations (see more here)
Sassi Holford
Phillipa Lepley
After a bespoke dress that’s truly personal to you? Look no further than Phillipa Lepley, who has been creating gowns for over three decades. Lepley, who designs everything from her atelier in London, works with a long-standing team of skilled artisans to bring everything to life. Embellishment and fine detail are central to every design, and brides can expect intricate lace bodices, elegant skirts (did someone say ballgown?) and beautiful beaded accents depicting birds and flowers. The brand’s London boutique can be found in the heart of Chelsea –just look out for the clean white storefront and window adorned with gorgeous bridal gowns.
Where? 48 Fulham Road, London, SW3 6HH
RIXO
For brides who dream of retro wedding celebrations, RIXO’s dedicated Bridal Boutique at its King’s Road flagship is worth a visit. Think vintage-inspired silhouettes, sequins, feathers and print, alongside a proper edit of more traditional bridal gowns. Book a private hour-long appointment and you’ll get an unlimited number of try-ons, plus a glass of fizz while you do it (you can also take your entourage to the Art Deco bar in the middle of the store afterwards, to celebrate finding ‘the one’).
Where? 114-116 King’s Road, Chelsea, London, SW3 4TX
RIXO
Caroline Castigliano
Caroline Castigliano has been dressing brides for more than three decades, and her Knightsbridge flagship remains one of London’s most established bridal addresses. Known for sculpted, corseted silhouettes that flatter rather than overwhelm, her gowns use fabrics like silk organza and Italian Mikado to hold shape and movement in equal measure. Every dress is handcrafted in England, and the boutique offers a calm, considered setting with stylists who know each collection inside out.
Where? 154 Brompton Road, Knightsbridge, London, SW3 1HX
Caroline Castigliano
Suzanne Neville
You know you’re in good hands with Suzanne Neville. The British designer has spent decades crafting couture bridal and eveningwear, cultivating a reputation for timeless and elegant gowns along the way. Her Knightsbridge showroom is the place to go if you’re after a wedding dress with a little more drama than romance – think sculpted bodices, statement sleeves and richly embellished fabrics. Each dress is made to measure, with consultations built around getting the fit and finish exactly right rather than rushing you through a rail of samples.
Where? 29 Beauchamp Place, Knightsbridge, London, SW3 1NJ
Suzanne Neville
Emilia Wickstead
If it’s a true classic you’re after, look no further than Emilia Wickstead. Her Sloane Street flagship houses a dedicated bridal and bespoke salon tucked behind mahogany double doors, where you can browse the ready-to-wear bridal edit or work with the team on something built entirely around you. The space itself is part of the draw, with sweeping Rosa Alicante and Carrara marble floors running through the store, but the gowns, shoes and accessories are also bound to blow you away. Book a bridal appointment and expect the same considered, tailored approach that’s made her a favourite with a very well-dressed client list.
Where? 152-153 Sloane Street, London, SW1X 9BX
EXPLORE: emiliawickstead.com
Emilia Wickstead
