Cherry Cola: Is This 2024’s Next Big Hair Colour?

By Charlie Colville

5 months ago

This revamped red is taking over

If 2023 was a great year for blondes, then 2024 is shaping up to be a big one for redheads. Coming hot off the red carpet, cherry cola hair is the next big colour to have on your radar. Here’s everything you need to know.

What Is Cherry Cola Hair?

‘Cherry cola hair is a gorgeous shade of red that sits somewhere between a dark wine and auburn,’ says Domenico Casella, a senior stylist and colourist at Neville Hair & Beauty.

You’ll likely have noticed the shade popping up a lot more frequently over the last month or so, with multiple celebrities taking to the red carpet, film premieres and Fashion Week wearing cherry cola hair. ‘Dua Lipa launched the trend, wearing the cherry cola on a red, magenta side, rather than purple,’ confirms Domenico. ‘This makes the red shade very vibrant, and enhances her Mediterranean features.’

@sophiehannahhair it’s giving cherry cola 🍒 #cherryhair #cherrycola #redhair #trendninghair ♬ Benjamins Deli – JRitt

The internet seems to have also given this shade its seal of approval. A quick look on TikTok shows hair trend thriving, with the search term ‘cherry cola hair’ surpassing 191 million views on the platform.

How Does It Differ From Other Shades Of Red?

Red has long been a popular colour when it comes to dyeing our hair – so what makes cherry cola red stand out from the crowd? ‘It’s different from shades of red that have an orange or yellow base, which are more common,’ says Domenico. ‘Cherry cola has a purple base, which classifies this shade as a cooler red shade – giving it a more luxurious look and feel.’

How To Ask For Cherry Cola Hair At The Salon

As always, bring plenty of image references if you’re getting a new shade or style at your local hair salon. It’s recommended that you do your research and pick out elements of of the hair colour (not necessarily the whole look) that you really like, so that your stylist can tailor it to you.

Does This Shade Suit Everyone?

As this is a developing trend, it still has a lot of flexibility when it comes to execution – which Domenico says makes it adaptable for anyone who wants to give it a go. ‘Calibrating the red and the purple, you can create lots of different shades that are suitable for any skin tone,’ he says. ‘I think this is one of the main reasons why this hair colour is shaping up to be so popular in 2024.’

@kayla.hardcore Cherry cola hair color using @Good Dye Young 🍒🥀 #cherrycolahair #cherry #gdy #gooddyeyoung #redhair #trendyhaircolor #althairstylist #hairstylist #kaylahardcore ♬ Cinnamon Girl – Lana Del Rey

Tips For Maintaining Cherry Cola Hair At Home

‘Once you have this vibrant colour, you’re going to want to make sure it’s properly taken care of,’ highlights Domenico. ‘Red dye tends to fade faster than other shades, making proper at-home hair care even more essential.

‘When it comes to keeping your new cherry locks rich and healthy, you need to wash your hair with a sulphate-free shampoo – and much less than usual, as the molecules in red dye are much larger than other colours and are easily stripped with every wash,’ he continues. ‘An easy and nice solution could be asking your hairdresser to add some professional direct pigment into a sulphate-free shampoo that you can purchase in the salon for home hair care, so that you can keep your hair colour vibrant and fresh while washing your hair.’

Hair Inspiration


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Featured image: Dua Lipa at the premiere of Argylle (c) Kate Green/Getty Images for Universal Pictures