Where To Find Sample Sales In London

By Charlie Colville

6 months ago

Where to find a bargain in the capital

Ever wondered where London’s fashion pack get their garms? Those that adopt a thriftier mindset will likely have snapped up their wares via one of the city’s sample sales. Here are all the best places to shop sample sales in London.

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What Is A Sample Sale?

A sample sale is an in-person or online event where brands and retailers sell off excess or leftover merchandise, usually at a discounted price. While originally the term ‘sample sale’ referred to selling items used as samples for vendors, manufacturers and models, it now includes a wider range of sizes (although note that they are still limited by overflow availability) since these sales now encompass overstock items.

While sample sales vary from event to event, they usually offer the chance for shoppers to peruse clothing, handbags, shoes and beauty items.

Are Items From Sample Sales Refundable?

Not always – it’s best to check the T&Cs of any sample sale event prior to attending, in case they don’t accept returns.

Sample Sale Venues In London

The Music Room

Mayfair’s worst kept secret is The Music Room, a sample sale venue that offers new events weekly from top industry designers and artists. With regular clients including Reiss, Belstaff, Monica Vinader and Lululemon, you’re bound to find a luxury bargain or two on your next visit.

Address: 1st Floor, 58 Davies Street, London W1K 5LF

Website: themusicroom.co.uk

The Truman Brewery

Sitting pretty in the centre of East London’s arts and media quarter, The Truman Brewery is a melting pot of creative businesses spanning shops, galleries, markets. bars and restaurants. It’s also home to the occasional sample sale; previous brands the grace the yards include Vivienne Westwood, Jimmy Choo and AllSaints.

Address: 91 Brick Lane, London E1 6QR

Website: trumanbrewery.com


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The Box

Another popular venue for sample sales in London, The Box has a curated calendar of events spanning the whole year – from sales and pop-ups to product launches, brand talks and even fashion shows. It’s also one of the bigger venues in the city (it spans 3000 sq ft), which mean the events are usually a bit more extravagant.

Address: 4–6 Ram Place, London E9 6LT

Website: thebox-london.com


Teaming up with a global roster of luxury labels, Showcase hosts sample sales from its stores on Regent Street and in the O2 (as well as online). Membership options also allow access to more exclusive events, early bird entry and invitations to members-only events.

Address: 12 Regent Street St James’s, London SW1Y 4PE | Outlet Shopping at The O2, Peninsula Square, London SE10 0DX

Website: showcase.co


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With locations in Paris and London, Arlettie is quickly becoming a big venue for sample sales in the city. While membership is available, it’s not essential to access sales – which have previously featured the likes of Balmain, Chloe, Burberry, Dior, Fendi and Maje.

Address: 13-14 Margaret Street, London W1W 8RN

Website: arlettie.com


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Featured image: James Moore, Unsplash