The Beauty Luxury List 2025
By
2 weeks ago
(We) try before you buy
There can be a lot of noise in the beauty space: ‘try this, buy that, plump, exfoliate, hydrate, rebalance, buy natural, buy science-led, reduce, add’, and so on, until it’s impossible to know what we should be investing in. But first and foremost, beauty should be about feeling good. Let’s focus on products and innovations that can help give us an instant boost or a long-term pick-me-up. In our regularly-updated beauty luxury list we’ll be highlighting new skincare, makeup, body and wellness products, plus trusted favourites. It’s not about needing them, it’s about wanting them.
The Beauty Luxury List: Investment Buys Worth Trying
The Country & Town House Responsible Buyers’ Guide
Huda Beauty
Easy Bake Loose Baking & Setting Powder, £34
‘I really can’t emphasise enough how incredible the Easy Bake setting powder is,’ says Huda Kattan in a recent interview with C&TH. ‘I seriously can’t live without it. I’ve been using it since we launched it, and it’s still the one product I reach for every single day, whether I’m doing a full glam or on-the-go look. It blurs like a dream, locks everything in place, and gives you that smooth, filtered finish.’
Chantecaille
Luminescent Eye Shade in Elephant, £52
Can beauty be a force for positive change? We attended an evening with Lily James, Global Ambassador for Space For Giants and Chantecaille, to celebrate the brand’s charity partnership, which includes this gorgeous shimmering grey eyeshadow, perfect for creating a soft smoky eye. Read our report on the evening, with exclusive insights from Lily, here.
PCA
Daily Defense Broad Spectrum SPF 50+, £42
But first, SPF! This PCA daily defense offers powerful UVA/UVB protection while defending against free radicals and environmental pollutants. The oil-free, hydrating formula suits normal to oily skin, leaving a smooth, elegant finish. Antioxidants like ectoin help prevent premature ageing, making it ideal for daily use to maintain radiant, healthy skin.
111SKIN
Repair Serum NAC Y²™, £240
Meet the serum that A-listers swear by. Used by the likes of Bella Hadid, Victoria Beckham and Rosie Huntington-Whiteley, 111SKIN is the cult celebrity skincare label that delivers on visible results – as we can agree. The Repair Serum (a 111SKIN bestseller) works to future-proof skin and combat the early signs of aging. It glides onto skin thanks to its cooling, velvety texture, with regular use seeing healthy skin restored in just two weeks and fine lines visibly reduced in just four weeks.
And this month, you can get your usual dose of serum for a steal. From now until Friday 30 May, 111SKIN will be hosting its annual ‘Ready, Set, Summer Skin’ Sale, where shoppers can get 20% off sitewide at 111skin.com. Shopping carts at the ready…
Perfumer H
STEAM Eau de Parfum, £140
Looking for a super-fresh new fragrance this summer? Perfumer H STEAM Eau de Parfum is a crisp, woody fragrance inspired by the serene transition between dreaming and waking. Fresh cedar, cypress, and juniper wood blend with plum, mandarin, and green tea, evoking morning clarity. Subtle white flowers and smoky white woods add depth, balancing brightness and calm in a scent that is relaxing but invigorating in equal parts. It’s also available in a special hand-blown 100ml glass bottle for a super-luxe gift.
Omorovicza
Elixir, £175
One of our skincare go-tos, Omorovicza’s new Elixir is powered by the patented ‘Healing Concentrate’, which harnesses minerals from Budapest’s ancient waters. It is clinically proven to boost collagen by 26% in 24 hours, hydrating, firming, and strengthening the skin, while reducing fine lines and wrinkles. And most importantly, it feels great on the skin.
Chantecaille
Blanc Peony Eye Serum, £204
Featuring the brand’s signature Multi-Brightening Complex, this new Blanc Peony Eye Serum is formulated to reduce dark spots and brighten under the eyes. It contains Crystal Peptide to brighten and Bionymph peptides to smooth fine lines, and Bitter Ginger Extract to reduce puffy undereyes. Apply with the cooling metal applicator, and if you love it as much as we do, give the Blanc Peony Face Serum and Cream a go, too.
Phlur
Rose Whip Eau De Parfum, £99
Light but provocative, new scent Rose Whip is a fruity floral combining pink pepper and blackcurrant top notes, a rose and osmanthus heart and base notes of amber, cashmere wood and musk.
Dr Bronner’s
Cherry Blossom All-One Magic Soap, from £9.99
Made with organic and certified fair trade ingredients, Dr Bronner’s has just about every certification going for its iconic multi-use soap. The Cherry Blossom scent is perfect for spring, and it can be used for just about anything, from washing face, hands, hair and body to cleaning toiling, floors, dogs and dishes.
Benefit
Hoola Matte Bronzer, £33
Bronzing season is upon us, and Hoola is our ultimate tried and tested favourite that we return to each year as the ultimate natural-looking matte colour. Sweep liberally over all the spots the light hits for a natural-looking sun-kissed glow.
Jerome Russell
Bblonde Color Bomb, £14.99
Looking for a way to keep your colour rich and healthy looking between appointments? The Jerome Russell Bblonde range is a colour depositing conditioning mask that nourishes hair while adding a subtle (or bold, if you opt for the red or violet hues) warming or cooling tone. The brand’s Key Opinion Leader Jason Collier https://www.instagram.com/hairbyjasoncollier/ gave us a first-hand try at his lovely inclusive salon space in Shoreditch.
Revision Skincare
YouthFull Lip Replenisher, £42
A true skincare solution for your lips, this Revision Skincare formula promises to volumise, define, hydrate, and soothe lips, while defending against environmental stressors. Hyaluronic Acid provides immediate hydration, plumping lips and smoothing lines. It’s the perfect on-the-go hydrator.
Cowshed
Sleep Bath Salts, £24
Struggling to sleep? Work on a pre-bedtime routine that works for you and try and stick to it. For some, that means a relaxing bath, which we recommend upgrading with Cowshed’s Himalayan sleep bath salts, with lavender and chamomile. Infused with St John’s Wort, yarrow, and linden flower extract, the salts are made with 100% vegetarian ingredients and are free from parabens, mineral oils, and silicones. They’ll leave your bathroom smelling like a spa, too.
Dior
Forever Glow Star Filter, £45
Trialled as part of our tried & tested skin tints feature, and a real game-changer, this Dior ‘Star Filter’ is the all-over radiance booster that gives you an instant glow. Wear on its own for no-makeup-makeup days, or layer under your usual foundation or tinted moisturiser for a more radiant complexion.
La Mer
The Night Recovery Concentrate, £590
You know when your skin is just having a moment? Whether you’re post-treatment and your skin needs some downtime, or you’re suffering from irritation, redness or inflammation, La Mer’s Night Recovery Concentrate is that hero cure-all you can rely on to calm everything down and restore your skin’s barrier and hydration levels overnight. Containing the brand’s signature miracle broth, it feels like a bit of a miracle cure, really.
Elemis
Pro Collagen Cleansing Balm, £49
A timeless classic, this Elemis balm is the quickest way to transform your everyday cleansing ritual into a spa-worthy experience. Massage into the skin and allow it to melt into an oil to remove all the tough traces of daily dirt and makeup, before it turns into a foaming milk on contact with the water. Use with a hot cloth for the ultimate indulgence. We recently spoke to Jessica Hawkins, Aston Martin Aramco Formula One Driver Ambassador and Head of F1 Academy, who named this as her favourite product.
Jo Malone London
Purify Shower Gel, £25
Jo Malone London has launched a brand new care collection, inspired by the Roman baths. Featuring in a treatment exclusive to AIRE Ancient Baths in London, the range is also available exclusively at Selfridges. This aromatic shower gel is your daily dose of purifying, foaming freshness to start the day.
