The Stylish Winter Pop-Ups Heading To London This Season

By Charlie Colville

6 days ago

Winter wonders in the capital


With the end of the year closing in, our attention is focused on the city’s best festive destinations. If some light (or not so light) Christmas shopping is on the cards this year, then you’ve come to the right place. We’ve rounded up the winter pop-ups taking London by storm.

The Winter Pop-Ups You Won’t Want To Miss

LOOKFANTASTIC’s Home of Iconic Gifting

Online beauty retailer LOOKFANTASTIC marks the return of its festive pop-up, Home of Iconic Gifting, to London this December with a whole new schedule of activations and in-store exclusives. Visitors will have access to LOOKFANTASTIC’s sold-out advent calendar, as well as a brand new ‘Build Your Own Beauty Gift’ stations, where they can curate their dream beauty gift by selecting from a curated assortment of travel-sized products from the likes of Elemis, Drunk Elephant, Benefit, Sol de Janeiro and La Roche-Posay.

Where? Noho Showrooms, 67 Great Titchfield Street, London W1W 7PT

When? 6 – 8 December 2024

lookfantastic.com

 

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Eberjey At Selfridges & Harrods

Planning the perfect pyjama party this winter? Then you’ll want to swing by the newly-opened Eberjey pop-ups in Harrods and the Selfridges Body Studio. Here, the brand will be showcasing its latest PJ collections – with picks for all the family – alongside loungewear and sleep accessories. And, being the choice of pyjama for A-listers, we imagine Eberjey’s gifting picks will fly off the shelves in the lead up to Christmas.

Where? Harrods (87-135 Brompton Road, London SW1X 7XL) & Selfridges (400 Oxford Street, London W1A 1AB)

When? Until 19 January 2025

eberjey.com

 

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The Glow For It Pop-Up

TikTok-famous beauty brand Glow For It is coming to the capital this Christmas, with a pop-up opening in early December. The brand’s first in-person event in London will showcase its hero products, alongside a sneak peek of soon-to-be-released goodies. Some of the exclusive products available at the event include include a Christmas cracker, scrunchie and Christmas stocking – plus plenty more surprises.

Where? 32 Connaught Street, London W2 2AF

When? 7 & 8 December 2024

glowforitshop.com

Woman holding up Glow For It poster

The Wicked Takeover At Liberty

A trip to Oz is on the cards for Londoners this season, as Wicked is set to spread some magic across the city – starting with Soho hotspot Liberty. Taking over the store windows and atrium, the pop-up will encourage guests to take an ‘unexpected and journey through the fantabulous land of Oz’, and explore a range of gifts and exclusive Oz-inspired creations. You can read all about it here.

Where? Liberty (Regent Street, London W1B 5AH)

When? From Thursday 7 November 2024

libertylondon.com

Shop window with Wicked display

Skydiamond’s Festive Residency In Ham Yard

Looking for the perfect Christmas gift? You can’t do much better than jewellery (especially when it comes from Skydiamond). And, lucky for us, the jeweller is coming to London this month for a festive-themed pop-up. Displaying the brand’s newly launched in-house collections, Skydiamond will be showcasing a range of studs, pendants, signet rings and more – all displayed on custom stands grown from mycelium. Throughout the residency, a number of other like-minded brands will also be joining the space, including E.L.V. Denim (26 November – 1 December) and Hardly Ever Worn It (4 – 6 December).

Where? Ham Yard and Denman Place, London W1D 7LT (opposite Ham Yard Hotel)

When? 16 November 2024 – 3 January 2025

skydiamond.com

Jewellery display case

Beyond Retro’s Christmas Jumper Pop-Up

To celebrate the arrival of Christmas, Beyond Retro is teaming up with Save The Children on a brand new pop-up. Arriving just in time for Christmas Jumper Day, the pop-up will open its doors to a bustling Spitalfields Market – and showcase a massive collection of one-of-a-kind vintage Christmas jumpers and holiday wear. Ideal for gifting (or bulking out your winter wardrobe), you’ll find something for every festive occasion this season. You can read all about it here.

Where? 103 Commercial Street, Spitalfields Market, London E1 6BG

When? 22 November – 30 December 2024

beyondretro.com

Two men and a dog sat in steps in Christmas jumpers | Beyond Retro winter pop-up

VRAI’s London Holiday Gift Shop

Add some sparkle to your stocking with fine jewellery brand VRAI, which will be hosting a pre-Christmas pop-up holiday store throughout November and December. You’ll find the brand’s signature styles, featuring VRAI created diamonds, as well as new releases and recent collaborations.

Where? 58 Grosvenor Street, London W1K 3JB

When? 2 November – 24 December 2024 (open on weekends from 10am until 6pm)

vrai.com

 

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Been & Gone

One Aldwych x The Cirkel

This winter, Covent Garden independent hotel One Aldwych will play host to resale platform The Cirkel in a brand new pop-up. Taking place over two four-day-long stretches, the experience will allow guests and visitors to shop a curated selection of preloved finds – set against the backdrop of One Aldwych’s winter-treated Enchanted Forest installation.

Where? 1 Aldwych, London WC2B 4BZ

When? 28 November – 1 December 2024

onealdwych.com

raye the store

Discovery destination raye the store is setting up shop in London’s West End, with a pop-up combining retail, events and education all in one space. The store’s biggest offering yet, expect over 100 new brands taking to the shelves and rails, spanning foodie treats, drinks, beauty picks, nutrition products and wellness heroes.

Where? Unit 5, Quadrant Arcade, 80 Regent Street, London W1B 5RL

When? Until 1 December 2024

weareraye.com

Store front

The Beauty Pie Holiday Party

Beauty enthusiasts will want to run (not walk) down to Mayfair this November so they can swing by the Beauty Pie Holiday Party pop-up, and get their hands on the brand’s newly released 2024 Gifting Collection. Usually available exclusively online, guests will be able to test a full range of hero products across skincare, makeup, fragrance and body care in person, as well as trial one of Beauty Pie’s coveted facials or treatments. A number of talks, events and workshops will also be running throughout the nine-day event – you can see what’s happening here.

Where? 35 Brook Street, London W1K 4HG

When? 22 November – 1 December 2024

beautypie.com

 

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Fruity Booty On Greek Street

London-based label Fruity Booty will be popping up on Greek Steet this November, with a curated selection of lingerie, swimwear and clothing. A cheeky hotspot for building out your winter (under) layers.

Where? 59 Greek Street, London W1D 3DZ

When?  13 – 18 November 2024

fruitybooty.co.uk

Woman in polka dot vest and pants

Featured image: Beyond Retro