Over the past year, most UK hotels have only been open for a few weeks – but from 17 May, they are allowed to welcome visitors again. After months of lockdown the appetite for staycations is greater than ever – but to give the industry an extra boost, the capital is launching its first ever Hotel Week London, inspired by New York.
Taking place from 28 May to 6 June, the initiative will see 35 of the capital’s hotels offering discounted rates and special packages, many of which will extend to the end of June. Some of London’s most renowned long-standing institutions are taking part, including The Dorchester, DUKES London, Browns Hotel London, The Lanesborough, The Savoy and Corinthia London, as well as exciting newcomers like The Standard and Great Scotland Yard.
Alongside offering exclusive rates, each hotel has designed its own experience or added value activity, ranging from pizza-making classes to room upgrades to Michelin-starred dining. Book a stay at The Dorchester, for instance, and you’ll be picked up from the station in a personal vintage car. Corinthia London’s ‘London Calling’ offer, meanwhile, includes £100 hotel credit when booking a room, plus a bottle of champagne. And at The Lanesborough, the Hotel Week offer includes a three-course dinner at restaurant Celeste, as well as a room upgrade.
The campaign is the brainchild of MMGY Global, the leading integrated marketing company specialising in the travel, tourism and hospitality industry.
‘As the hotel sector reopens there is a unique window for domestic travellers to experience the city without the normal influx of international visitors and offering the opportunity to support London hotels that have been particularly affected over the last 12 months,’ says Jonathan Sloan, who works for MMGY Global. ‘Hotel Week London gives us the opportunity to escape our homes while enjoying super deals from some of the capital’s finest hotels.’
For more information visit hotelweeklondon.co.uk