8 London Perfume Shops You Should Visit Now

By Charlie Colville

4 months ago

Where to get your sniff on in the capital

Planning your next trip to the UK capital? If you are, and you fancy some retail therapy, your first port of call should be a good ol’ fashioned perfumier. London is home to a whole host of fantastic British (and further afield) brands, lining the bustling streets and luring customers in with their tempting fragrances. From Jo Malone to Ormonde Jayne, these are the London perfume shops to visit should you find yourself in the city.

The Best Perfume Shops In London

1. Molton Brown

Molton has quickly become on of Britain’s most beloved fragrance brands, with ranges spanning from bath and home products to perfumes. The brand actually began its journey in London, starting out at a hair salon at 58 South Molton Street in 1971 before taking the leap into a separate business dedicated to selling sweet-smelling products. Nowadays, you can find Molton Brown at four main outposts in London (Covent Garden, Regent Street, Fenchurch Street and Cheapside), but you’ll also find the brand stocked at numerous retailers and department stores across the city.

Where? Various locations in the capital, see here for details

Explore: moltonbrown.co.uk


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2. Floris

One of the oldest perfumers in London, Floris was set up in 1730 by Juan Famenias Floris when he began selling perfume, combs and shaving products in St James’s. The brand is a firm favourite of the British royal family, having received its first royal warrant from King George IV in 1820, and was also favoured by the likes of Winston Churchill, Marilyn Monroe and Princess Diana. You can pay a visit to Floris’ flagship store on Jermyn Street (the very first opened by the brand in 1730) to get an idea of the various scent profiles it offers.

Where? 89 Jermyn Street, St James’s, London SW1Y 6JH

Explore: florislondon.com


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3. Les Senteurs

Nestled between the terraced townhouses and garden squares of Belgravia, Les Senteurs is London’s oldest independent perfumery and is known for its stunning fragrances and window displays. The shop, which has a home on Elizabeth Street, can often be seen decked out in flowers and fairy lights – making it a popular backdrop among photographers and influencers. Inside, you’ll find shelves upon shelves of fragrance products from over 350 brands (Les Senteurs prides itself on introducing a number of niche labels to its London clientele) as well as a super friendly team ready to take you on a personal scent journey.

Where? 71 Elizabeth Street, Belgravia, London, SW1W 9PJ

Explore: lessenteurs.com


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4. Penhaligon’s

For a sensory experience like no other, make sure to visit one of Penhaligon’s many perfume shops in the capital. The brand, which oozes eccentricities and rich fragrances, set up shop in London back in 1870 and has stayed in the city ever since. Penhaligon’s first store was on Jermyn Street in Mayfair, and while it no longer exists the brand has branched out to cover most of London, with stores on King’s Road, Brook Street and Regent Street, as well as notable locations in Covent Garden, Harrods and Selfridges.

Where? Various locations in the capital, see here for details

Explore: penhaligons.com


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5. Jo Malone London

Jo Malone London has had a home in the UK capital for nearly 30 years. Starting out on Walton Street in Chelsea, the brand was a big success amongst London’s scent sensationalists – so much so, in fact, that it expanded to multiple stores in the city. Jo Malone’s flagship store, which launched in 1999 on Sloane Square, is still there today and is well worth a visit if you happen to be nearby.

Where? Various locations in the capital, see here for details

Explore: jomalone.co.uk

Jo Malone London store in Covent Garden (exterior) - perfume shops london

6. Diptyque

Parisian perfumier Diptyque may have its roots in the French capital, but its fanbase in London is nothing to be sniffed at. With several perfume shops dotted across London, it’s safe to say we’re quite in love with this luxury brand. A store not to miss is the Spitalfields boutique, which was recently reimagined by the Maison and re-opened in July 2022, becoming the largest Diptyque store in London. The store, described as ‘a marriage between its Parisian roots and the East London location’, blends British industrial architecture with French design in an exciting display of craftsmanship and culture – an ideal location for exploring new scents.

Where? Various locations in the capital, see here for details

Explore: diptyqueparis.com

Diptyque Spitalfields store (exterior)

7. Ormonde Jayne

Another British name for your list, Ormonde Jayne was founded by Linda Pilkington in 2000 and has quickly become a fond favourite amongst Londoners. The brand started out with a line of scented candles, but quickly expanded to include perfumes and bath and body products once it realised how popular its fragrances were. While Ormonde Jayne has many locations across the capital, its flagship perfume shop is a must-visit if you want a quintessentially British experience. The store has a coveted spot in the Royal Arcade on Old Bond Street, which is regularly dressed up for seasonal occasions – making it the perfect spot to soak up some festive cheer as we near December.

Where? Various locations in the capital, see here for details

Explore: ormondejayne.com

Ormonde Jayne Old Bond Street (exterior)

8. Creed Fragrances

Luxury perfume house Creed has been wowing customers since 1760, when its founder James Henry Creed set up shop in London. While starting out as a tailoring house, the brand quickly became famous for its legendary fragrances, which still capture the hearts (and noses) of customers today. Creed’s flagship boutique can be found in the heart of Mayfair, nestled amongst Queen Anne revival style architecture of Mount Street. Customers can drop in to browse the selection of perfumes available, or book an in-store consultation to help them find their signature scent.

Where? 99 Mount Street, Mayfair, London, W1K 2TF

Explore: creedfragrances.co.uk

Creed boutique store exterior - perfume shops london

Featured image: Jo Malone