Ralph Lauren Has Opened A Wimbledon Pop-Up On Sloane Square

It’s not Wimbledon without Ralph Lauren. The fashion label has been the Official Outfitter of The Championships – a title no other designer has held – for three decades, and continues to shape its collections around the sartorial highs of our favourite sports. And this summer, the brand is launching a series of tennis-inspired activations to major cities all over the world – with London holding the top slot. Between brand new collections and capsules, Ralph Lauren will be returning to Sloane Square to host a Wimbledon-ready pop-up for tennis fans. Here’s everything you need to know.

Inside Ralph Lauren’s ‘Summer Of Sport’ Wimbledon Pop-Up On Sloane Square

Following the viral success of last year’s Sloane Square takeover, Ralph Lauren returns to the West London hotspot for a month-long celebration of the Wimbledon Championships. Sitting in the heart of the square – and bracketed by oversized Polo Bear grass sculptures – the pop-up will centre around the RL Clubhouse, a space where visitors will be able to experience events and installations. Think live panel conversations, floral arranging and cookie decorating workshops, family-friendly lawn games and children’s entertainment.

Come Monday 29 June, and the start of the Championships, and the space will change into a viewing platform – where visitors will be able to watch live screenings of matches at Wimbledon. Screenings will take place daily throughout the games, so make sure to grab a seat on days you’re in the area.

Nearby, tennis fans can grab a cold glass of lemonade (or, even better, Pimm’s), soft serve ice cream and cups of coffee at the Ralph’s Coffee stand – which will be open daily throughout the pop-up’s run – or amp up their Wimbledon style at the RL Club Shop, stocking a curated selection of vintage Ralph Lauren pieces and Polo classics, and the RL Sun Shop, where sunglasses come aplenty.

A percentage of proceeds from selected activities will also benefit The Royal Marsden Cancer Charity, an organisation supported by Ralph Lauren’s Pink Pony initiative in its longstanding commitment to the fight against cancer.

Beyond The Pop-Up

Sloane Square won’t be the only corner of London enjoying the Wimbledon fun. As well as the pop-up, we can expect to see Ralph Lauren on-site at the Championships, joining the Wimbledon Queue to test visitors on their ball boy/ball girl skills – and inside, opening luxury destination The Boutique & Café by Ralph Lauren.

Ralph Lauren’s New Bond Street flagship, meanwhile, will also be getting a new look, with its store windows decorated to celebrate the Championships. Here, fans will be able to get their hands on exclusive vintage Polo Ralph Lauren pieces from 2006 to 2020, as well as the 2026 Wimbledon capsule collection and the official Wimbledon Purple Label collection.

How To Visit

The Ralph Lauren ‘Summer Of Sport’ pop-up will be open on Sloane Square (the nearest tube station is Sloane Square, via District and Circle Lines) for four weeks, starting from Monday 15 June 2026. ralphlauren.co.uk